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CU Makes Finances ‘smpl.’ for Young Adults
September 19, 2013
Basic savings, credit, and money management techniques make finances approachable.
Cause Marketing is a Win-Win Strategy
September 17, 2013
Some consumers will even pay more for services that are associated with a social cause.
Expectant Father’s Blog Delivers
September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him.
Ten Ways to Make Your Social Media Rock
September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well.
Social Media Works for CUs
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
Creating Loyal Gen Y Members
September 09, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes.
Consumers Define Their Marketing Experiences
September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Do You Play to Win or to Avoid Losing?
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
Treat Card Portfolios Like a School Dance
August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.”
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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