Marketing

CUs Are Cool Again. Embrace It.

August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious. READ MORE

Lack of CU Awareness Persists

July 31, 2013
The importance of turning nonmembers into members, especially young adults, can’t be overstated. READ MORE

Does College Make a Difference?

July 30, 2013
College students are much more likely than noncollege students to have bank accounts. READ MORE

Persistent Lack of Awareness Continues

July 29, 2013
Nearly three-fourths of young nonmembers know little about CUs. READ MORE

Loyalty Drives Profitability

July 29, 2013
Highly loyal members also sing your CU's praises through social media and in face-to-face interactions. READ MORE

Execs Virtually Invisible on Social Media

July 15, 2013
These leaders lag far behind the general population in overall social media participation. READ MORE

CU Message Shines in Times Square

July 08, 2013
The CUNA advertisement ran for more than two months including throughout ACUC. READ MORE

Use Social Media to Rally Members, Says CUNA Chair Wesenberg

July 02, 2013
'The use of social media is right in our wheelhouse.' READ MORE

Social Media Fuels Relationship Loyalty Programs

June 28, 2013
‘Explain not just what to do but what the possibilities are.’ READ MORE

CUNA Plans ‘Today Show’ Foray During ACUC

June 27, 2013
CU group will distribute copies of Jean Chatzky’s ‘Money Rules’ and promote the Unite for Good and Don't Tax My CU initiatives. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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