Marketing

Commit to Your Community

February 24, 2014
Board chair shares stories about the CU difference. READ MORE

Don’t Be a 'Wuss' When Spreading the CU Message

February 24, 2014
Know the publication's focus, provide fresh story angles, and above all, don’t be boring. READ MORE

USFCU’s Logo Change a Sign of the Times

February 17, 2014
CU's new look stresses its bond with the University of South Florida. READ MORE

Trust and Competence Grow Membership

February 10, 2014
Trust is earned over time through consistency in words and actions. READ MORE

Opting for a Billboard on Wheels

February 10, 2014
Texas Trust CU equipped its community relations and financial education staff with a pair of Jeep Patriots bearing a custom “wrap” job. READ MORE

Improve Service to Hispanics

January 29, 2014
'Younger generation of Hispanics still needs a connection to the culture.' READ MORE

Zany Gen Y-Targeted Videos Reap Rewards

January 24, 2014
CU's video series goes viral on YouTube. READ MORE

CU Gives Members a ‘World of More’

January 23, 2014
‘We are all about providing more in return.’ READ MORE

Branch Makeover Strikes a Chord

January 17, 2014
Mills42 FCU accomplished a six-month rolling makeover that’s paying big dividends. READ MORE

Online Banking Videos Don't Have to Be Boring

January 09, 2014
Five ways to grab and keep members' attention via video. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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