Marketing

On-Target 'Pitch' Kickstarts Sessions

March 26, 2015
University and Community FCU in Stillwater, Okla., won a “Shark Tank”-like competition with its idea for a promotional smart car. READ MORE

Middle Class Prioritizes Family Over Finances

March 26, 2015
The research backs CUs' focus on this demographic as a primary source of membership growth and retention. READ MORE

Align Marketing Goals With Business Strategy

March 26, 2015
How do you replace 'busy-ness' with 'purposeful activity'? READ MORE

Scenes from #MBD15

March 26, 2015
Foster change by asking better questions and ‘killing’ stupid rules, attendees advised. READ MORE

CU's Savings Race Leaves Everyone a Winner

March 25, 2015
'Members told us how our programs helped them save more than they thought possible.' READ MORE

Commit to Financial Education

March 16, 2015
Financial education can be life-changing for both members and CU staff. READ MORE

River City FCU's Outreach Targets New Core Group

March 02, 2015
'We knew we had to build capacity to serve this market.' READ MORE

Prime Opportunities with Hispanics

March 01, 2015
CUs with Hispanic growth programs experienced a 5.09% average annual membership growth rate in the three years after implementation. READ MORE

Building Members’ Trust

March 01, 2015
When courting CU members, actions speak louder than words. READ MORE

Youth Month Creates Lifelong Members

February 27, 2015
Event helps CUs attract new members and improve financial literacy. READ MORE

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