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Marketing

HGTV Host a Public Relations Bonanza for Michigan CU

June 19, 2013
‘We’re big into mortgages and Carter’s big into homes.’ READ MORE

Why Should CUs Care about Immigration Reform?

June 15, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs. READ MORE

'Naked Checking' Strips Away All Fees

June 10, 2013

CEO Lee Williams believes in pushing the envelope to distinguish Central Star from the competition.

READ MORE

With Prize-Based Savings, Everybody Wins

June 01, 2013
In Washington, the program generated 213 new accounts at six participating CUs in its first three weeks. READ MORE

Members ‘Like’ Calcubot

June 01, 2013
The tool gives CUs a branded social media billboard that culls daily loan rates.  READ MORE

The Time Is Right for CUs, Says Harley-Davidson Strategist

May 25, 2013
Small community-based businesses can capitalize on today’s anti-big business mindset. READ MORE

The Bottom Line About Branding

May 12, 2013
Embrace a '360 approach' to serving members. READ MORE

CU Offers Progression of Financial Education, Services

April 26, 2013
Young members can make real decisions—even mistakes—while the stakes are low and supervision is high. READ MORE

‘Get them in Early’

April 25, 2013
‘It’s never too early to learn about money.’ READ MORE

Reach and Teach Youth

April 24, 2013
Just because young consumers aren’t profitable today doesn’t mean they won’t be tomorrow. READ MORE
June 13 Cover

Credit Union Magazine

• June digital edition

June 2013

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What's Popular

Popular Stories

Serving Low-Income Populations Requires Innovation

Why Should CUs Care about Immigration Reform?

How to Build Community Partners

Small CUs Seek Ways to Work Together

Don’t Overlook the Higher-Priced Mortgage Rule

Recent Discussion

We utilized this product for a few months right now, but it doesn't seem to have much value in comparison to our other online tools. Good concept, works well. It just seems that our membership is not interested.

You make a good point, Wally. I should have caught that one. I'll take that out tidbit.

According to the article, "Bankrate.com examined 56 high-yield checking accounts...and found the average annual percentage yield (APY) to be 1.64%—nearly 33% higher than the average interest-bearing checking account (0.05%)." By a show of hands, who thinks a 1.64% APY is only roughly 33% higher than a 0.05% APY? Hmmm...

Steve, As always, the E-Scan provides key strategic insights for credit unions to consider. When it comes to reaching Generation Y (trend number 10), one of the best things credit unions can do is to target mom and dad. Research indicates that most young people start their first "bank" experience where their parents recommend. So to reach Gen. Y, go after mom and dad. Mark

Ed, this is correct: 100% is a 1-to-1 relationship, not 1%, which is a 1 to 100 relationship.

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