Marketing

Five Steps to Social Media Success

April 11, 2014
Your baseline content should focus on what affects members directly. READ MORE

Outsource Social Media? It's Working for These CUs

April 09, 2014
'It takes time, diligence, and consistency to implement a social media strategy.' READ MORE

Fight for a Bold Social Media Future

April 09, 2014
‘Standing for everything will get you nowhere.’ READ MORE

The Versatility of Social Media

April 08, 2014
Social media plays a role in customer service, crisis management and advocacy. READ MORE

Tweet-Up Tuesdays Serve Up Social Media Knowledge

April 07, 2014
Learn five steps to start your own TweetUp. READ MORE

Connect With #CUYouthWeek

April 01, 2014
CUs will celebrate Credit Union Youth Week April 20-26. READ MORE

Four Excellent Ideas Your CU Can Adopt

March 28, 2014
CUs find unique ways to promote their brand. READ MORE

Ten Marketing Myths that Plague CU Professionals

March 27, 2014
White paper dissects and dispels 10 myths about CU marketing. READ MORE

BECU Shines Brightest at Diamond Awards

March 21, 2014
TV campaign featuring members' stories earns Best of Show honor. READ MORE

Mashburn, Allison, McGraw win top individual honors

March 18, 2014
Kristen Mashburn, Josh Allison, and Amy McGraw were honored at the CUNA Marketing & Business Development Council Conference. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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