Marketing

Unbankable: The Noble Birth of Credit Unions

December 25, 2013
Learn the "rest of the story" about CU icons Friedrich Wilhelm Raiffeisen and Alfonse Desjardins. READ MORE

De Dios: Immigration Reform Good for CUs, Economy

December 19, 2013
Reform has the potential to affect 11 million undocumented immigrants. READ MORE

USC Beats Notre Dame—Off the Field

December 09, 2013
Two CUs wager on which could generate the most credit card applications. READ MORE

Beware Zombies, Vampires, and TCPA

November 25, 2013
Members must provide prior express written consent to receive marketing calls, texts, and faxes. READ MORE

Ten Pearls of Wisdom for CU Marketers

November 20, 2013
Aim for the heart, not the head. READ MORE

CU Marketers Tackle Compliance and Other Issues

November 14, 2013
Speakers address cross-selling, compliance pitfalls. READ MORE

Making Finances ‘smpl.’ for Young Adults

November 11, 2013
Program provides clarity and comfort with basic savings, credit, and money management techniques. READ MORE

Federal Shutdown Doesn’t Stop CU Member Service

November 01, 2013
In response, credit unions large and small implemented the Unite for Good principle of service excellence, offering a range of assistance to federal employees. READ MORE

CUNA History 101: Mark Condon Through the Years

November 01, 2013
A pictorial documenting the senior vice president of business and consumer publishing's career at CUNA, which spanned more than 30 years. READ MORE

Registries Designed for Digital Donors

November 01, 2013
When members open a myBaby, myGrad, or myWedding account, they receive 50 registry cards detailing the online giving process that can be mailed out with invitations or announcements. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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