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Social Media Works for CUs
September 12, 2013
The bottom line: Social media works in spreading our message to Congress.
Creating Loyal Gen Y Members
September 09, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes.
Consumers Define Their Marketing Experiences
September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co.
Do You Play to Win or to Avoid Losing?
August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day.
Barry Callen's Marketing Words of Wisdom
August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.'
Treat Card Portfolios Like a School Dance
August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.”
How to Attract and Keep Younger Members
August 13, 2013
Service and respect top list of young adults’ priorities.
Two More Reasons to Keep Healthcare Reform on Your Radar
August 09, 2013
The opportunity for CUs to engage consumers is tremendous.
CU Member Loyalty Rises at Banks’ Expense
August 02, 2013
Financial crisis triggered many consumers to move their business from banks to CUs.
Why Care about Immigration Reform?
August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs.
Credit Union Magazine
December 2013 digital edition
Adopt these Four ERM Lessons
Relief From the Compliance Burden
‘Gen Y’ Effect Drives Mobile Bill Payment
QR Codes: More Than a Marketing Gimmick
Ups and Downs
We are looking for a strategic planning facilitator option. Does anyone have a firm or firms that they are willing to recommend?
Good list of five, with room for a 6th, i.e., avoid cheerleaders as directors. When it comes time for a constructive critical thoughts to be raised by senior governance directors, cheerleaders add no value other than making themselves feel valuable because of 'feel good' fairy dust they want to sprinkle over everything said and everything done. That's not Governance, that's Cheerleading, and it requires a change of uniform and a change of title.
Great advice Barry! -Mary Ann Schlung Colorado Credit Union
I had the pleasure to attend this year conference. Josh was dynamic speaker. Love the "why" message.
Amen, Amen, Your financial well being has a lot to do with the time of your birth. I used to envie those guys at Employers Insurance who came home from WWII and stepped right into a growing economy full of opportunities. Never gave much thought tot he fact that their "opportunities" occurred because they had survived the Depression and hadn't been among those killed in action in the Great War. They wer, frankly, in short supply.
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