Marketing

De Dios Named Coopera CEO

May 03, 2012
CUs are the answer to connecting more Hispanics, both immigrant and U.S.-born, with the financial mainstream, she says. READ MORE

Invigorate Your Annual Meeting

May 01, 2012
Credit union increases turnout by paying members to attend. READ MORE

Latino CU Conference Teams Up With ACUC

May 01, 2012
The NLCUP conference will take place June 15-17. READ MORE

Satisfaction From aSmarterChoice

May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. READ MORE

Seeking Social Media Success? Be the ‘Community Hub’

April 25, 2012
Chris Brogan’s advice for harnessing the power of social media boils down to two simple words: Be helpful. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

Grow Wallet Share With Predictive Selling

April 01, 2012
CUs need to shed old mindsets and embrace sales as a way to serve members. READ MORE

‘There’s Power in People’

March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products. READ MORE

MBD 12: And the Winners Are…

March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess. READ MORE

Only One Shot at a First Impression

March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

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