Marketing

Gen Y Merits Different Approach From CUs

June 20, 2012
How do you make inroads with young consumers? Give them something they can believe in. READ MORE

Service to Hispanics: Embrace the Inevitable

June 17, 2012
Hispanics now account for 26% of U.S. births. READ MORE

CU Revs Up Its Hispanic Outreach

June 17, 2012
Six-step approach leads to significant Latino membership growth. READ MORE

Six Principles of Hispanic Community Engagement

June 17, 2012
The Hispanic population has grown from 14.6 million in 1980 to 50.4 million in 2010. READ MORE

‘Stay Curious’ and Other Keys to Marketing Success

June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.” READ MORE

Five Simple Ways to Attract Hispanic Members

June 14, 2012
As the face of the American consumer changes, is your CU ready to adapt to the financial needs of these new consumers? READ MORE

Tip Your Hats to the ‘T-Stone’

June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.” READ MORE

Make Every Day Bank Transfer Day

June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.” READ MORE

Measure Your Social Media Success

June 06, 2012
Marketers struggle to figure out how social media fits into the marketing mix and how to gauge its performance. READ MORE

Tablets Are Tops Among New Marketing Tools

June 04, 2012
“Now I can bring the power of the CU with me on my device.” READ MORE

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