Marketing

Celebrating CU Uniqueness

October 02, 2012
Three dates to circle in red on your fall calendar: Oct. 8, Oct. 18, and Nov. 5 READ MORE

Our Heritage Is One of Our Most Valuable Assets

October 01, 2012
Learning about the sacrifices of those who built the CU movement focuses people on how it should move forward. READ MORE

Are CUs Using Their Ultimate Competitive Advantage?

October 01, 2012
Does the cooperative model offer real advantages when compared with the stock bank model? READ MORE

Embrace Differentiation and Underserved Markets

October 01, 2012
Hispanics and new Americans are in desperate need of financial relationships. READ MORE

Local By Design 

October 01, 2012
Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success. READ MORE

Harness Members’ Social Power

October 01, 2012
Social media has become an integral part of the consumer experience, but few companies embrace it. READ MORE

Billboard Campaign Turns Heads

September 28, 2012
Seattle Metropolitan CU incorporates 'battle cry of the disenchanted' in its successful ad campaign. READ MORE

The 10 Fee Commandments

September 24, 2012
CUs everywhere are looking for new sources of income. READ MORE

Demographic Shifts Provide Challenges, Opportunities

September 18, 2012
While the U.S. established its reputation as a melting pot centuries ago, we're more diverse today than ever before. READ MORE

Big, Small, or Online: Why Do Young Adults Choose a Financial Institution?

September 17, 2012
What's a CU to do in the face of "convenience competition?" Fight back. READ MORE

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