Marketing

Marketing Conference Garners Record Turnout

March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration. READ MORE

‘Lost Generation’ Faces New Obstacles

March 08, 2012
CUs can reach young adults by emphasizing their strengths: Financial stability and reasonable rates and fees. READ MORE

Morrow’s Vision Lives On at Coopera

March 07, 2012
Warren’s passing was stunning, but it did not shake our resolve to bring more Hispanic members into the CU fold. READ MORE

Make Social Media Count

March 06, 2012
Think of social media as a living, breathing organism that’s constantly growing and changing direction. READ MORE

The Generational Debt Gap

February 22, 2012
Study provides insights into the debts and credit scores of four key age groups. READ MORE

Education Helps CUs Connect With Hispanics

February 19, 2012
Connect financial literacy with members’ particular needs. READ MORE

Enhance Direct Mail with QR Codes

February 13, 2012
While use of QR codes is picking up steam, there remains untapped potential as well as errors in how they’re being used. READ MORE

Maximize Existing Relationships with Cross-Selling

January 24, 2012
Identify current members’ needs and match them to individual credit risk and affordability measures. READ MORE

‘Onboarding’ Clock Is Ticking

January 13, 2012
By any measure, Bank Transfer Day must be considered a success. READ MORE

Celebrating the Year of Cooperatives

January 10, 2012
Credit unions around the world will recognize the contributions cooperatives make every day in the lives of members and their communities. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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