Marketing

Seven Steps to a Successful Blog

October 31, 2013
SAC FCU resource boosts brand awareness, generates leads while educating members. READ MORE

Selling the CU Experience

October 29, 2013
Marketing and business development are about ensuring survival. READ MORE

CUs Fighting 'Once in a Generation' Battle Over Tax Status

October 17, 2013
CUs are in "once in a generation" battle with banks over the CU tax status, CUNA President/CEO Bill Cheney tells CUNA employees. READ MORE

Break Out the #ICUDay Hashtag

October 16, 2013
Show us how you’re celebrating International CU Day. READ MORE

Contest Winner Lands Dream Dorm at Michigan State

October 15, 2013
Contest shows strong bond with sponsor company. READ MORE

Gentile: CUs are a Bright Spot in the Country

October 09, 2013
CUs have a unique opportunity today to attract new members—and most important, new young members. READ MORE

American 1 CU’s 'Teen Idol' Competition Remains a Big Hit

October 04, 2013
The competition, now in its 10th year, raised more than $3,600 for charity. READ MORE

Olson: Focus on Consumer Awareness

October 01, 2013
League campaign uses social networking, community events, and advertising to spread CU message. READ MORE

CU Volunteers Brighten Center’s Future

October 01, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center. READ MORE

Drone Elevates CU’s Advertising Campaign

October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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