Marketing

Consumers Define Their Marketing Experiences

September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co. READ MORE

Do You Play to Win or to Avoid Losing?

August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day. READ MORE

Barry Callen's Marketing Words of Wisdom

August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.' READ MORE

Treat Card Portfolios Like a School Dance

August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.” READ MORE

How to Attract and Keep Younger Members

August 13, 2013
Service and respect top list of young adults’ priorities. READ MORE

Two More Reasons to Keep Healthcare Reform on Your Radar

August 09, 2013
The opportunity for CUs to engage consumers is tremendous. READ MORE

CU Member Loyalty Rises at Banks’ Expense

August 02, 2013
Financial crisis triggered many consumers to move their business from banks to CUs. READ MORE

Why Care about Immigration Reform?

August 01, 2013
Newly documented Hispanic immigrants will provide a big growth opportunity for CUs. READ MORE

Sequester Prompts Military-Friendly Pricing Program

August 01, 2013
Program offers free checking, discounted loan rates, debit rewards, and increased dividends. READ MORE

CUs Are Cool Again. Embrace It.

August 01, 2013
Consumers are environmentally conscious, health conscious, and financially conscious. READ MORE

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