Marketing

CUs need to shed old mindsets and embrace sales as a way to serve members. READ MORE

CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products. READ MORE

Legg, Godwin, and Wall lauded for their marketing and business development prowess. READ MORE

First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs. READ MORE

Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die. READ MORE

Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration. READ MORE

CUs can reach young adults by emphasizing their strengths: Financial stability and reasonable rates and fees. READ MORE

Warren’s passing was stunning, but it did not shake our resolve to bring more Hispanic members into the CU fold. READ MORE

Think of social media as a living, breathing organism that’s constantly growing and changing direction. READ MORE