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10 trends strategic planning
CU Marketers Take a Multichannel Approach
February 01, 2013
‘Marketing is only as effective as the people putting it together.’
What’s a Bluebird?
February 01, 2013
About half of the 68 million unbanked or underbanked consumers in the U.S. prefer to conduct their financial business at a financial institution.
Rekindle SEG Relationships
January 29, 2013
Use your top brand ambassadors to 'sound the drum' about your CU's products and services.
Internal Branding: Find Your Sweet Spot
January 24, 2013
‘Find the sweet spot between what you do well, what customers value, and what you can own over time.’
Give Your Best Asset—Your Members—a Voice
January 22, 2013
Social media takes steady communication, frequent availability, empathy and a sense of humor.
Seven Steps to Better Business Development
January 15, 2013
CUs are realizing the importance business development, but aren’t sure how to approach it.
Learn From Google Trends Data
January 14, 2013
What can Google Trends data tell credit unions about the financial services industry?
‘Holy Smokes’ Content Equals Social Media Success
January 04, 2013
‘Do everything you can do to understand your audience.’
Look Outside the CU Movement for Rewards Inspiration
December 28, 2012
Nearly 90% of U.S. consumers participate in some type of rewards program.
Killer Campaign Attracts Attention & Auto Loans
December 27, 2012
'Storytelling is an excellent way for the credit union movement to communicate its value.'
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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