Marketing

Use Social Media to Rally Members, Says CUNA Chair Wesenberg

July 02, 2013
'The use of social media is right in our wheelhouse.' READ MORE

Social Media Fuels Relationship Loyalty Programs

June 28, 2013
‘Explain not just what to do but what the possibilities are.’ READ MORE

CUNA Plans ‘Today Show’ Foray During ACUC

June 27, 2013
CU group will distribute copies of Jean Chatzky’s ‘Money Rules’ and promote the Unite for Good and Don't Tax My CU initiatives. READ MORE

Innovate the Disney Way

June 26, 2013
Formal process creates ‘a powerful formula for value-creation.’ READ MORE

HGTV Host a Public Relations Bonanza for Michigan CU

June 19, 2013
‘We’re big into mortgages and Carter’s big into homes.’ READ MORE

'Naked Checking' Strips Away All Fees

June 10, 2013

CEO Lee Williams believes in pushing the envelope to distinguish Central Star from the competition.

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With Prize-Based Savings, Everybody Wins

June 01, 2013
In Washington, the program generated 213 new accounts at six participating CUs in its first three weeks. READ MORE

Members ‘Like’ Calcubot

June 01, 2013
The tool gives CUs a branded social media billboard that culls daily loan rates.  READ MORE

The Time Is Right for CUs, Says Harley-Davidson Strategist

May 25, 2013
Small community-based businesses can capitalize on today’s anti-big business mindset. READ MORE

The Bottom Line About Branding

May 12, 2013
Embrace a '360 approach' to serving members. READ MORE

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