Marketing

American 1 CU’s 'Teen Idol' Competition Remains a Big Hit

October 04, 2013
The competition, now in its 10th year, raised more than $3,600 for charity. READ MORE

Olson: Focus on Consumer Awareness

October 01, 2013
League campaign uses social networking, community events, and advertising to spread CU message. READ MORE

CU Volunteers Brighten Center’s Future

October 01, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center. READ MORE

Drone Elevates CU’s Advertising Campaign

October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members. READ MORE

The Six ‘Rs’ of Communication

September 30, 2013
Pitch the right story to the right editor in the right format. READ MORE

The Power of Social Media

September 30, 2013
The idea for #DontTaxTuesday sprouted only a week before it occurred. READ MORE

Hispanics Represent CUs’ Largest Growth Opportunity

September 27, 2013
Hispanics are the nation’s largest, fastest-growing, youngest, and most underserved ethnic group. READ MORE

Dykstra: CUs Must Find Ways to Remain Relevant

September 25, 2013
‘Gen Y represents your future borrowers.’ READ MORE

CU Makes Finances ‘smpl.’ for Young Adults

September 19, 2013
Basic savings, credit, and money management techniques make finances approachable. READ MORE

Cause Marketing is a Win-Win Strategy

September 17, 2013
Some consumers will even pay more for services that are associated with a social cause. READ MORE

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