Marketing

Lack of CU Awareness Persists

July 31, 2013
The importance of turning nonmembers into members, especially young adults, can’t be overstated. READ MORE

Does College Make a Difference?

July 30, 2013
College students are much more likely than noncollege students to have bank accounts. READ MORE

Persistent Lack of Awareness Continues

July 29, 2013
Nearly three-fourths of young nonmembers know little about CUs. READ MORE

Loyalty Drives Profitability

July 29, 2013
Highly loyal members also sing your CU's praises through social media and in face-to-face interactions. READ MORE

Execs Virtually Invisible on Social Media

July 15, 2013
These leaders lag far behind the general population in overall social media participation. READ MORE

CU Message Shines in Times Square

July 08, 2013
The CUNA advertisement ran for more than two months including throughout ACUC. READ MORE

Use Social Media to Rally Members, Says CUNA Chair Wesenberg

July 02, 2013
'The use of social media is right in our wheelhouse.' READ MORE

Social Media Fuels Relationship Loyalty Programs

June 28, 2013
‘Explain not just what to do but what the possibilities are.’ READ MORE

CUNA Plans ‘Today Show’ Foray During ACUC

June 27, 2013
CU group will distribute copies of Jean Chatzky’s ‘Money Rules’ and promote the Unite for Good and Don't Tax My CU initiatives. READ MORE

Innovate the Disney Way

June 26, 2013
Formal process creates ‘a powerful formula for value-creation.’ READ MORE

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