Marketing

CU Makes Finances ‘smpl.’ for Young Adults

September 19, 2013
Basic savings, credit, and money management techniques make finances approachable. READ MORE

Cause Marketing is a Win-Win Strategy

September 17, 2013
Some consumers will even pay more for services that are associated with a social cause. READ MORE

Expectant Father’s Blog Delivers

September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him. READ MORE

Ten Ways to Make Your Social Media Rock

September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well. READ MORE

Social Media Works for CUs

September 12, 2013
The bottom line: Social media works in spreading our message to Congress. READ MORE

Creating Loyal Gen Y Members

September 09, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes. READ MORE

Consumers Define Their Marketing Experiences

September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co. READ MORE

Do You Play to Win or to Avoid Losing?

August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day. READ MORE

Barry Callen's Marketing Words of Wisdom

August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.' READ MORE

Treat Card Portfolios Like a School Dance

August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.” READ MORE
CU Mag cover July 2014

Credit Union Magazine

July 2014

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