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The Versatility of Social Media
April 08, 2014
Social media plays a role in customer service, crisis management and advocacy.
Tweet-Up Tuesdays Serve Up Social Media Knowledge
April 07, 2014
Learn five steps to start your own TweetUp.
Four Excellent Ideas Your CU Can Adopt
March 28, 2014
CUs find unique ways to promote their brand.
Ten Marketing Myths that Plague CU Professionals
March 27, 2014
White paper dissects and dispels 10 myths about CU marketing.
BECU Shines Brightest at Diamond Awards
March 21, 2014
TV campaign featuring members' stories earns Best of Show honor.
Mashburn, Allison, McGraw win top individual honors
March 18, 2014
Kristen Mashburn, Josh Allison, and Amy McGraw were honored at the CUNA Marketing & Business Development Council Conference.
Neen James: Conquer the World in 15 Minutes
March 17, 2014
‘Time is the new currency.’
More Scenes From MBD14
March 14, 2014
‘Marketers make the vision happen.’
‘We Need a Better Way to Fight’
March 14, 2014
‘Active listening can put relationships back together.’
March 14, 2014
Tell staff how they’re moving the needle and reward them.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
Five Cyber Security Considerations for CUs
Harness the Power of 'Intrapreneurship'
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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