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‘It’s Not Me, It’s You’
December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on.
Social Media’s Role in Crisis Management
November 22, 2011
Your CU’s reputation isn’t determined only by information you “push” to members. It also depends on their reactions.
Gen Y: ‘Go Where They Are’
November 21, 2011
Generation Y wants to bank on its own terms, says Public Service CU's Andre Iervolino.
CU Offers Cure for ‘Bankitis’
November 18, 2011
Innovative Public Service CU campaign targets Gen Y members.
The Real Story About Bank Transfer Day
November 14, 2011
More consumers than ever heard for the first time that they can save money at a CU.
‘Spokesgal’ Engages Potential Members
November 08, 2011
A Fort Worth Community CU initiative helps it connect with and empower women, increase product and service awareness, and grow membership.
CUs Nationwide Report Transfer Day Membership Growth
November 07, 2011
CUs from various regions report membership, deposit growth.
CUNA Celebrates Bank Transfer Day
November 04, 2011
‘It’s fun to see the awareness out there.’
CUs Gear Up for Bank Transfer Day
November 04, 2011
Many CUs prepare for Bank Transfer Day (Nov. 5) by offering member referral bonuses, promoting the credit union difference, offering prizes and cash-back promotions, and taking other measures.
Be Careful When Wooing Angry Bank Customers
November 03, 2011
Four steps CUs should implement before marketing to frustrated bank customers.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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