Marketing

Seeking Social Media Success? Be the ‘Community Hub’

April 25, 2012
Chris Brogan’s advice for harnessing the power of social media boils down to two simple words: Be helpful. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

Grow Wallet Share With Predictive Selling

April 01, 2012
CUs need to shed old mindsets and embrace sales as a way to serve members. READ MORE

‘There’s Power in People’

March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products. READ MORE

MBD 12: And the Winners Are…

March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess. READ MORE

Only One Shot at a First Impression

March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

Seven Steps to Better Business Development

March 09, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs. READ MORE

Get Off the Conveyor Belt of Life

March 09, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die. READ MORE

Marketing Conference Garners Record Turnout

March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration. READ MORE

‘Lost Generation’ Faces New Obstacles

March 08, 2012
CUs can reach young adults by emphasizing their strengths: Financial stability and reasonable rates and fees. READ MORE

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