Marketing

The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future. READ MORE

A debit card geared to teenagers has generated strong interest among youth seeking financial independence and parents not yet ready to cede all financial controls. Meriwest Credit Union’s new Flow Account allows teenagers to carry a personal Visa Debit Card rather than cash. READ MORE

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CUs must continue to attract more consumers in their peak borrowing years—age 25 to 44—and attract even younger members—age 18 to 24. That's where “millennials" come in. READ MORE

Business development is coming into its own. Ten years ago, only a handful of credit unions had business development departments, and they were usually part of the marketing function. READ MORE

Overwhelmed by new marketing channels? These eight assertions will help you put larger marketing trends into context. READ MORE

CU marketing and business development award winners see opportunity in the midst of economic adversity. READ MORE

Kathy Chartier, president/CEO of Members Credit Union, Stamford, Conn., describes how a partnership with credit unions in Trinidad & Tobago has aided youth outreach efforts. READ MORE

‘Marketing is a great profession for those who like to daydream about what could be.’ Who : Eve Marie Hernández What: VP, Marketing, Generations FCU Where: San Antonio On winning the Texas CU League’s 2009 Marketer of the Year Award : I must share the kudos. The award definitely goes... READ MORE

The more you target youth, the better off your credit union will be years down the road. But first you’ll need the right tools to connect with young people, according to “Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members,” a white paper by the CUNA Marketing &... READ MORE