Marketing

Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs

February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community. READ MORE

Latino CU Visionary Leaves Legacy

February 15, 2013
Coopera Founder Warren Morrow connected CUs’ need for growth with Latino communities’ need for dignified financial services. READ MORE

Focus on Members’ Lifestyle Needs, Not Cultural Differences

February 14, 2013
Great Basin FCU overhauled its infrastructure to meet the needs of Hispanic consumers. READ MORE

Introducing the Millennial

February 13, 2013
As these potential members mull their options for long-term financial partners, it will pay to get to know them now. READ MORE

Five Social Media Insights

February 13, 2013
Filene pilot helps CUs improve their presence on social media. READ MORE

‘Crashers’ Focus on Young Entrepreneurs

February 13, 2013
Young professionals’ week begins with ‘Design Thinking’ workshop. READ MORE

Santa Cruz CCU Promotes Economic Justice

February 11, 2013
‘It is our goal that members realize their dreams for income, housing, education, and business ownership.’ READ MORE

Successful Community CUs Must 'Be Involved'

February 07, 2013
Get involved and make connections. READ MORE

Seven Marketing Metrics Worth Obsessing Over

February 04, 2013
Everyone wants more leads, but the gold is in converting more leads to customers. READ MORE

CU Marketers Take a Multichannel Approach

February 01, 2013
‘Marketing is only as effective as the people putting it together.’ READ MORE

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