Marketing

Big, Small, or Online: Why Do Young Adults Choose a Financial Institution?

September 17, 2012
What's a CU to do in the face of "convenience competition?" Fight back. READ MORE

Gain Social Media Traction with Members

September 10, 2012
Encourage members to share their thoughts about the CU, both good and bad. READ MORE

Why CUs Should Think Like Game Designers

August 14, 2012
If misaligned incentives and boring experiences are the enemy of traditional financial services, gamification could be our hero. READ MORE

Working Toward a Shared Vision

August 13, 2012
Most of us agree on the common values that bind us together as a movement: People helping people and people before profit. READ MORE

CU Sees Rise of Asian Americans

August 10, 2012
Asian Americans are the nation’s highest-income, best-educated racial group, research center reports. READ MORE

Keep Up With Gen Y Trends

August 08, 2012
Gen Y can be a lucrative market in ways previous generations weren’t. READ MORE

Align Marketing and Compliance

August 02, 2012
Well-intentioned marketers sometimes make mistakes that can have drastic consequences. READ MORE

Nine Top Online Marketing Resources

July 30, 2012
Multiple online components, from websites to new scanning technology, fill out the marketer's tool kit. READ MORE

CFPB Outlines Card Marketing Guidelines

July 25, 2012
Banks' high-pressure tactics’ on credit card add-on products lead to CFPB’s first enforcement action. READ MORE

What’s in a Name?

July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join. READ MORE
CU Mag cover July 2014

Credit Union Magazine

July 2014

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