Marketing

Are CUs Using Their Ultimate Competitive Advantage?

October 01, 2012
Does the cooperative model offer real advantages when compared with the stock bank model? READ MORE

Embrace Differentiation and Underserved Markets

October 01, 2012
Hispanics and new Americans are in desperate need of financial relationships. READ MORE

Local By Design 

October 01, 2012
Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success. READ MORE

Harness Members’ Social Power

October 01, 2012
Social media has become an integral part of the consumer experience, but few companies embrace it. READ MORE

Billboard Campaign Turns Heads

September 28, 2012
Seattle Metropolitan CU incorporates 'battle cry of the disenchanted' in its successful ad campaign. READ MORE

The 10 Fee Commandments

September 24, 2012
CUs everywhere are looking for new sources of income. READ MORE

Demographic Shifts Provide Challenges, Opportunities

September 18, 2012
While the U.S. established its reputation as a melting pot centuries ago, we're more diverse today than ever before. READ MORE

Big, Small, or Online: Why Do Young Adults Choose a Financial Institution?

September 17, 2012
What's a CU to do in the face of "convenience competition?" Fight back. READ MORE

Gain Social Media Traction with Members

September 10, 2012
Encourage members to share their thoughts about the CU, both good and bad. READ MORE

Why CUs Should Think Like Game Designers

August 14, 2012
If misaligned incentives and boring experiences are the enemy of traditional financial services, gamification could be our hero. READ MORE
Credit Union Magazine

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October 2014

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