Marketing

Satisfaction From aSmarterChoice

May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. READ MORE

Seeking Social Media Success? Be the ‘Community Hub’

April 25, 2012
Chris Brogan’s advice for harnessing the power of social media boils down to two simple words: Be helpful. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

Grow Wallet Share With Predictive Selling

April 01, 2012
CUs need to shed old mindsets and embrace sales as a way to serve members. READ MORE

‘There’s Power in People’

March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products. READ MORE

MBD 12: And the Winners Are…

March 12, 2012
Legg, Godwin, and Wall lauded for their marketing and business development prowess. READ MORE

Only One Shot at a First Impression

March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

Seven Steps to Better Business Development

March 09, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs. READ MORE

Get Off the Conveyor Belt of Life

March 09, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die. READ MORE

Marketing Conference Garners Record Turnout

March 08, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration. READ MORE

heroes

What's Popular

Popular Stories

Recent Discussion

Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

Your Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?

View Results Poll Archive