Marketing

Bank Transfer Day—One Year Later

November 09, 2012
From a marketing and public relations standpoint, Bank Transfer Day was a success. READ MORE

Employment Picture a Bit Fuzzy

November 01, 2012
There is good and bad news on the economy, says CUNA economist Mike Schenk. READ MORE

Improve Your Digital Convenience

November 01, 2012
Nearly 70% of nonmembers between the ages of 18 and 24 are not at all familiar with credit unions. READ MORE

What Political Parties Can Learn From CUs

October 31, 2012
Nation’s demographic shift will reshape U.S. politics—and financial services—far beyond the 2012 election cycle. READ MORE

CUs Exchange Onboarding Best Practices

October 25, 2012
The first 90 days is crucial for making or breaking a new-member relationship. READ MORE

Entering the World of Social Media

October 24, 2012
Be patient with social media. It takes time to accumulate critical mass, identify influencers, and resolve issues. READ MORE

CUs Must Speak With One Voice to a New Generation

October 19, 2012
For Gen Y, customer service no longer is king—it’s third to technology and convenience. READ MORE

Social Media Opens Door to Member Engagement

October 10, 2012
CUs aren’t close to tapping the power of social media in telling consumers what they have to offer. READ MORE

Celebrating CU Uniqueness

October 02, 2012
Three dates to circle in red on your fall calendar: Oct. 8, Oct. 18, and Nov. 5 READ MORE

Our Heritage Is One of Our Most Valuable Assets

October 01, 2012
Learning about the sacrifices of those who built the CU movement focuses people on how it should move forward. READ MORE
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