Creating special promotions around holidays and events, such as Cinco de Mayo and Hispanic Heritage Month in October
also attracts Hispanic members.
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Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they
hear from a trusted source.
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Denise Gabel, chief innovation officer, for the Filene Research Institute, says the U.S. credit union movement could learn
a lot about innovation from a French Canadian singer from Montreal.
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When people interact on social networks, their brains release the chemical oxytocin, the same chemical that's released
when people experience acts of trust, loyalty, or generosity. This shows how people are wired to interact with others.
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