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Follow the Laws of Branding
March 25, 2013
Smart CUs don’t push products; they promote their brands.
Meet the Needs of Evolving Member Households
March 21, 2013
Statistics outlined in a new U.S. Census report have far-reaching implications for CU membership growth and marketing strategies.
Olympia Beer Fans Get Carded
March 18, 2013
The “Oly Gold” card taps into Olympia’s strong regional identity, which made it a Hollywood product placement hit in the 1960s and ’70s.
Improve the Member Experience: Three Steps
March 14, 2013
Adapt to your customers' needs, reward those who are loyal to you, and don't just listen to their complaints—address them.
Social Media Skeptics Harder to Find
March 12, 2013
Social media has evolved into an increasingly important avenue for marketing interactions.
Socializing with Gen Y
March 10, 2013
Gen Yers are nothing like their predecessors.
Mobile Apps or Bust
March 01, 2013
Three questions to answer before starting the development of your mobile app.
Extreme Makeover, CU Style
February 20, 2013
While mobile services have taken off, the branch still plays an important member service role.
Culture Club: California CU Immerses Staff in Hispanics’ Language, Customs
February 18, 2013
Hispanics comprise 20% of the total membership at Travis CU, the dividend from an eight-year effort to appeal to the community.
Latino CU Visionary Leaves Legacy
February 15, 2013
Coopera Founder Warren Morrow connected CUs’ need for growth with Latino communities’ need for dignified financial services.
Credit Union Magazine
December 2013 digital edition
CUs Can Expect Economic Tailwinds
A Look Back With Jeff Post
Unbankable: The Noble Birth of Credit Unions
Keep Member Data Safe
Gentile to Head Massachusetts CU League
We are looking for a strategic planning facilitator option. Does anyone have a firm or firms that they are willing to recommend?
Good list of five, with room for a 6th, i.e., avoid cheerleaders as directors. When it comes time for a constructive critical thoughts to be raised by senior governance directors, cheerleaders add no value other than making themselves feel valuable because of 'feel good' fairy dust they want to sprinkle over everything said and everything done. That's not Governance, that's Cheerleading, and it requires a change of uniform and a change of title.
Great advice Barry! -Mary Ann Schlung Colorado Credit Union
I had the pleasure to attend this year conference. Josh was dynamic speaker. Love the "why" message.
Amen, Amen, Your financial well being has a lot to do with the time of your birth. I used to envie those guys at Employers Insurance who came home from WWII and stepped right into a growing economy full of opportunities. Never gave much thought tot he fact that their "opportunities" occurred because they had survived the Depression and hadn't been among those killed in action in the Great War. They wer, frankly, in short supply.
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