Marketing

Ten Ways to Make Your Social Media Rock

September 13, 2013
Social media may have a low cost of entry—but it’s not easy to do well. READ MORE

Social Media Works for CUs

September 12, 2013
The bottom line: Social media works in spreading our message to Congress. READ MORE

Creating Loyal Gen Y Members

September 09, 2013
Younger members of the demo are focused on their education or finding jobs and the older group is overwhelmed by new lifestyle changes. READ MORE

Consumers Define Their Marketing Experiences

September 01, 2013
Marketing must become always “on” and relevant to specific audiences, according to McKinsey & Co. READ MORE

Do You Play to Win or to Avoid Losing?

August 28, 2013
The real enemy of executing our priorities is our day jobs—the whirlwind of activities we do to keep things running day-to-day. READ MORE

Barry Callen's Marketing Words of Wisdom

August 28, 2013
'One of the most dangerous things you can do is to think you know what your target market wants.' READ MORE

Treat Card Portfolios Like a School Dance

August 16, 2013
Too many CUs treat revolving credit like car loans—the proverbial “one and done.” READ MORE

How to Attract and Keep Younger Members

August 13, 2013
Service and respect top list of young adults’ priorities. READ MORE

Two More Reasons to Keep Healthcare Reform on Your Radar

August 09, 2013
The opportunity for CUs to engage consumers is tremendous. READ MORE

CU Member Loyalty Rises at Banks’ Expense

August 02, 2013
Financial crisis triggered many consumers to move their business from banks to CUs. READ MORE

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