Marketing

Olson: Focus on Consumer Awareness

October 01, 2013
League campaign uses social networking, community events, and advertising to spread CU message. READ MORE

CU Volunteers Brighten Center’s Future

October 01, 2013
Attendees of the CUNA Marketing & Business Development Council Conference in Anaheim crafted a new strategic marketing plan for the center. READ MORE

Drone Elevates CU’s Advertising Campaign

October 01, 2013
Florida's 121 Financial Credit Union customized TV spots by pairing aerial footage of individual branches with testimonials from members. READ MORE

The Six ‘Rs’ of Communication

September 30, 2013
Pitch the right story to the right editor in the right format. READ MORE

The Power of Social Media

September 30, 2013
The idea for #DontTaxTuesday sprouted only a week before it occurred. READ MORE

Hispanics Represent CUs’ Largest Growth Opportunity

September 27, 2013
Hispanics are the nation’s largest, fastest-growing, youngest, and most underserved ethnic group. READ MORE

Dykstra: CUs Must Find Ways to Remain Relevant

September 25, 2013
‘Gen Y represents your future borrowers.’ READ MORE

CU Makes Finances ‘smpl.’ for Young Adults

September 19, 2013
Basic savings, credit, and money management techniques make finances approachable. READ MORE

Cause Marketing is a Win-Win Strategy

September 17, 2013
Some consumers will even pay more for services that are associated with a social cause. READ MORE

Expectant Father’s Blog Delivers

September 15, 2013
Brett Reynolds is about to become a first-time father—and readers of his blog will celebrate along with him. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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