Marketing

CU Hero 2009: The Winner Is

May 28, 2009
Credit Union Magazine subscribers have chosen Cathie Tierney, CEO of $1.2 billion asset Community First Credit Union, Appleton, Wis., as the 2009 Credit Union Hero of the Year. She’ll receive her award at (and complimentary registration to) the America’s Credit Union Conference & Expo  June 21-24 in Boston. Tierney has... READ MORE

Communication Styles: What's Your Impact on Others?

May 28, 2009
By Stacey Hanke We can’t “not” communicate. Our nonverbal behavior speaks volumes whether we realize it or not. We’ve all heard it before: “Know who you’re talking to and adapt your communication style to your listeners’ style.” As many times as we’ve heard these words to be the key for... READ MORE

Compliance Q&A: ID Theft Red Flags

May 28, 2009
By Valerie Moss Q Are credit unions required to provide member education as a part of their identity theft red flag programs?   A No. The regulation calls for staff training as necessary to implement the program. Even though member education isn't mentioned as a required program element, it’s still... READ MORE

TV Ads In the DVR Age

May 20, 2009
LEAD STORY Have hundreds of cable channels and the popularity of digital video recorders (DVR) rendered credit union television advertising obsolete? Nathan Tothrow doesn’t think so. “A lot of folks say TV advertising is dead because of DVR. But there’s not enough data to make that assertion,” says the vice... READ MORE

Claim to Fame

May 20, 2009
Patrick Totty Insurance is the ultimate membership development tool. Selling insurance is a value-added service credit unions can offer to build revenue and member appreciation. Three insurance representatives explain their companies’ respective approaches to serving credit unions. Grow membership Bob Hunt views his role at Conseco Inc. as providing “membership... READ MORE

Survival of the Fittest

May 20, 2009
Darla Dernovsek CUs pump up strategies to attract and retain members during tough times. Even before the depth of the current recession was apparent, $1.7 billion asset CommunityAmerica Credit Union, Lenexa, Kan., knew some members needed financial makeovers. So the credit union created a promotional campaign inviting members to apply... READ MORE

Member Potential

May 20, 2009
Ann Hayes Peterson What do nonmembers want from CUs? National research offers insights. Hard to imagine the Great Recession could offer credit unions a great opportunity to bring in new members. But that’s Jon Haller’s view. To credit unions faced with stagnant member growth, he has this advice: Carpe diem,... READ MORE

Marketing: Do More With Less

April 27, 2009
LEAD STORY Take these steps to get more from your marketing budget, advises Anne Legg, vice president of marketing for $168 million asset Cabrillo Credit Union, San Diego, and chair of the CUNA Mar-keting & Business Development Council Executive Committee: Evaluate processes. Map out your marketing activities and “sculpt” away... READ MORE

A Matter of Time

April 27, 2009
LEAD STORY Promotional messages emphasizing a person’s time and experiences with a product lead to more favorable attitudes and more purchases, according to Stanford Knowledgebase . Researchers Jennifer Aaker and Cassie Mogilner cite MillerCoors’ “It’s Miller Time” and Citigroup’s “Live Richly” as effective campaigns because they focus on the consumer... READ MORE

The Ultimate Question

April 24, 2009
What can marketers learn about member loyalty from a "rubber chicken" dinner? READ MORE

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