The Fed Revises Ad Requirements

November 01, 2008
The Fed Revises Ad Requirements November 1, 2008 By Mike McLain The Federal Reserve Board's recent amendments to Regulation Z concerning mortgages made amendments to the advertising requirements for all open-end mortgages such as home equity lines of credit (HELOC) and all closed-end mortgages. Credit unions will be required to... READ MORE

Tell the CU Story During Turbulent Times

November 01, 2008
Tell the CU Story During Turbulent Times November 1, 2008 By Beth Stetenfeld Amid the buyouts, bailouts, and general unease of the current U.S. economy, "no one knows what the depth of this is going to be," says Dick Ensweiler, Texas Credit Union League president/CEO. "It will be a slow... READ MORE

What's UR txt msg Str@tegy?

October 23, 2008
What's UR txt msg Str@tegy? November 1, 2008 By Alan Berrey Two years ago my daughter, Anna, sent me her first text message. She borrowed her older brother's mobile phone and composed this question: "Where R U?" When the message arrived, I was happy to know she was thinking about... READ MORE

Seeds of Hope

October 01, 2008
Saul Gonzalez stops his motorcycle and slips on white rubber boots and black waders. A swollen stream covers the road ahead, and the Caja Popular Mexicana (CPM) field officer must find the best crossing point. He's en route to the remote... READ MORE

Want to Attract Hispanic Members? Go to the Source

October 01, 2008
October 1, 2008 By Bill Merrick U.S. credit union executives seeking insights into Mexican culture and marketing strategies—or who simply want to brush up on their Spanish—have a training option that combines Spanish classes, visits to Mexican credit unions, and a home stay with a Mexican family. The World Council... READ MORE

Keep Gen Y for Life

October 01, 2008
Keep Gen Y for Life October 1, 2008 By Beth Stetenfeld Want to attract generation Y members and keep them for life? Be ready to offer technology options that match their expectations, says Scott Klososky , founder and co-founder of several startup companies, including Shryk LLC , Oklahoma City. He... READ MORE

Enhance Remote Service Delivery

September 01, 2008
Enhance Remote Service Delivery September 1, 2008 By Darla Dernovsek Want to improve operations and ease members' access to remote banking channels? Consider these six technologies:   1. Electronic signature capture   This tool reduces paper and simplifies document storage by replacing signed paperwork with an electronic pad that "captures"... READ MORE

CU Banks on Viral Marketing

September 01, 2008
CU Banks on Viral Marketing September 1, 2008 The University of Kentucky Federal Credit Union in Lexington has released its second viral marketing video, "Don't Bank It." Posted on Facebook and YouTube , the whimsical, two-minute video showcases the "2008 Financial Olympics: Credit Unions vs. Banks." It shows the credit... READ MORE

Cable Conqueror: Transform your CU

August 01, 2008
Cable Conqueror: Transform your CU August 1, 2008 By Bill Merrick When Susan Packard co-founded HGTV in 1994, established cable TV networks barely took notice. "We were an upstart, and established networks didn't take us seriously," Packard said the Credit Union National Association's America's Credit Union Conference and Expo in... READ MORE

Search Engine 'Oops-timization': Top 10 SEO Mistakes

August 01, 2008
Search Engine 'Oops-timization': Top 10 SEO Mistakes August 1, 2008 By Jim Grinney Do a few, quick, relevant searches for your credit union in the three most heavily trafficked search engines— Google , Yahoo , and MSN . Not finding yourself in the top slot? Are your competitors in the... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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