New Avenues

February 01, 2008
New Avenues February 1, 2008 By Derek Tynes A CEO transition can be an uncertain and anxious time for everyone. Addison Avenue FCU shares the HR plan that smoothed the ride. After weeks or months of searching, your board finally hires a new CEO. Is it time to relax? Hardly.... READ MORE

Meet C. Lin Hodges

February 01, 2008
Meet C. Lin Hodges February 1, 2008 Who: C. Lin Hodges What: President/CEO Where: Associated CU , Norcross, Ga. On Dec. 31, George Clarke stepped down as CEO of $852 million asset Associated Credit Union after 29 years with the credit union. Succeeding him is C. Lin Hodges, the institution's... READ MORE

Business Execution in 2007: The Good, Bad, and Ugly

February 01, 2008
Business Execution in 2007: The Good, Bad, and Ugly February 1, 2008 Last year saw its share of winners and losers in the realm of business execution, says Rick Lepsinger, president of New York-based OnPoint Consulting . He offers a year-end round-up of organizations whose actions ranged from "brilliant move"... READ MORE

MySpace Moves to CU Space

February 01, 2008
MySpace Moves to CU Space February 1, 2008 By Mary Mink "The Web has moved much further than the dot-org Web site. Now it's about managing your online identity on social networking sites, conversing with members on their blogs, and keeping up with what's being said about you and your... READ MORE

Hire for the Best Results

February 01, 2008
Hire for the Best Results February 1, 2008 By Joseph T. Sefcik We all say we hire for the best result, but is that always the case? When was the last time a "real change" was made to improve the results of your hiring process? Often, what we consider as... READ MORE

CEO Homes in on Home Banking

February 01, 2008
CEO Homes in on Home Banking February 1, 2008 Who: Larry Kelly What: President/CEO Where: Apple Federal CU , Fairfax, Va.   Our biggest online service challenge   To continue to grow the relevance, usefulness, and convenience of home banking for our members. Apple Federal first offered home banking in... READ MORE

Seven Ways CEOs Help Top Companies Get Ahead-and Stay There

January 01, 2008
Seven Ways CEOs Help Top Companies Get Ahead-and Stay There January 1, 2008 Top-performing companies are characterized by cultures that are flexible, adaptive, participative, and innovative, and they operationalize these attributes through leader behavior and organizational structure and systems. So says Rick Lepsinger, president of New York-based OnPoint Consulting and... READ MORE

Spotlight: Richard Brandsma

January 01, 2008
Spotlight: Richard Brandsma January 1, 2008 Who: Richard C. (Rick) Brandsma What: President/CEO Where: Sound CU , Tacoma, Wash. Proactive lending and people skills pay off for Rick Brandsma, CEO of $362 million asset Sound CU, Tacoma, Wash. The credit union won CUNA Lending Council 2007 Excellence in Lending Awards... READ MORE

What's Your New Year's Resolution?

January 01, 2008
What's Your New Year's Resolution? January 1, 2008   Be Bold   We believe a New Year's resolution should be gallant and daring. No wimpy stuff for us. To that end, we resolve to uncover an innovative solution that will help low-wealth people become financially successful. This seems like a... READ MORE

Stop Using The 'B' Word

January 01, 2008
Stop Using The 'B' Word January 1, 2008 By Ken Gardner Credit unions have long distinguished themselves from banks by the service they provide their members and the innate structural differences between the two institutions. However, the public at large still associates banks and credit unions as one and the... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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