Marketing

Lessons From A CUSO Leader

February 01, 2006
Lessons From A CUSO Leader February 1, 2006 Who: Lisa Renner What: CEO Where: CU Holding Co. LLC and Beyond Marketing LLC, Lenexa, Kan., CUSOs owned by Mazuma Credit Union , Kansas City, Mo. What's the biggest challenge in managing CU and CUSO cultures? Understanding and respecting that these should... READ MORE

Lessons From Serving Low-Income members

January 01, 2006
Lessons From Serving Low-Income members January 1, 2006 By Cathy Fleming Credit unions that lend to people of modest means often realize both tangible and intangible benefits by expanding low-income members' financial options. Some say low-income members are more devoted to credit unions because they can't obtain affordable financial services... READ MORE

The American Pamplona: Leveraging Consumer Optimism

January 01, 2006
The American Pamplona: Leveraging Consumer Optimism January 1, 2006 By Clark Crowdus America has its own version of 'The Running of the Bulls' at Pamplona, Spain. It's called 'Black Friday.' This year, Wal-Mart and other discounters slashed prices to the point where they created a near frenzy on the traditional... READ MORE

A Bottom-Up Approach To New Product Strategies

December 01, 2005
A Bottom-Up Approach To New Product Strategies December 1, 2005 By Clark Crowdus Cities throughout America suddenly are getting offers they can't refuse from outfits such as Google, which recently proposed wiring the entire city of San Francisco for Wi-Fi--gratis. (Wi-Fi stands for 'wireless fidelity,' which provides a wireless Internet... READ MORE

CUs Commit $1 Billion For Low-Income Homebuyers

December 01, 2005
CUs Commit $1 Billion For Low-Income Homebuyers December 1, 2005 The Credit Union National Association (CUNA) launched a $1 billion initiative to help credit unions provide mortgages for low-income homebuyers. The Home Loan Payment Relief (HLPR) Program makes below-market-rate mortgages available to borrowers with household incomes at or below the... READ MORE

It's Late. Do You Know Where Your Value Proposition Is?

October 01, 2005
It's Late. Do You Know Where Your Value Proposition Is? October 1, 2005 By Clark Crowdus Here's a value proposition found on San Francisco's Craigslist 'Personals' section: "The girl you marry" "Think librarian, beautiful but demure, 5'5", slender, sexy, sharp as a tack and successful, but with a soft side,... READ MORE

Ten Tips For Successful CRM

October 01, 2005
Ten Tips For Successful CRM October 1, 2005 By David Satterlee Every time you settle a member's mortgage, you plant a seed. What becomes of that seed is up to you. Ignore it or give it too little attention and it likely will never take root. But with the right... READ MORE

Use Focus Groups To Reach The Hispanic Market

September 01, 2005
Use Focus Groups To Reach The Hispanic Market September 1, 2005 With a 78% growth rate over the past four years, Hispanics are far and away the fastest-growing population group in the U.S. Corporate strategies targeting increasingly affluent, second-generation Hispanics are critical to securing growth and remaining competitive. Want to... READ MORE

Serving Latino Members: Doing Well By Doing Good

August 01, 2005
Serving Latino Members: Doing Well By Doing Good August 1, 2005 By Bill Merrick In 2000, the population of new Latino immigrants in Charlotte, N.C., grew 410%. In 2001, crimes against these new residents increased 500% because few had relationships with financial institutions and had no safe place to keep... READ MORE

10 Ways To Bring Young Adults Into The CU Fold

August 01, 2005
10 Ways To Bring Young Adults Into The CU Fold August 1, 2005 Generation Y--that technology-loving, highly educated group born between 1979 and 1998--will be credit unions' primary membership group within the next 10 to 15 years, Mark Meyer, director of innovation for the Filene Research Institute, Madison, Wis., told... READ MORE

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