Marketing

Be a Financial Literacy Champion

March 01, 2008
Be a Financial Literacy Champion March 1, 2008 The U.S. credit union movement is at a crossroads. For most of its more than 80 years of existence, the movement has grown steadily. But in recent decades growth has slowed, and many signs suggest the decline will continue unless the movement... READ MORE

Build a Better Web Site

February 01, 2008
Build a Better Web Site February 1, 2008 A credit union's Web site no longer is just an accessory; it's a necessity, agree Web and marketing experts. Unfortunately, too often this powerful tool isn't used to its full potential. One credit union making the most of its Web site is... READ MORE

2008 E-mail Resolutions

February 01, 2008
2008 E-mail Resolutions February 1, 2008 As we look toward 2008 and what it will bring in terms of e-mail marketing, we pulled together four things marketers can do to improve their campaigns and drive better results and higher returns in the New Year. 1. Focus on the first few... READ MORE

Bridge the Generation Gap

February 01, 2008
Bridge the Generation Gap February 1, 2008 By Chuck Klein Generation Y demands that all its banking needs be conducted via the Web. They don't ever want to visit a branch—not ever. However, traditional baby boomers prefer to do all their banking at the branch. So how does a credit... READ MORE

Reach Out to the Latino Community

February 01, 2008
Reach Out to the Latino Community February 1, 2008 By Ofelia Valdez-Yeager U.S. businesses are awakening to the reality of a huge consumer market segment: the estimated 41 million people of Latino or Hispanic heritage living in this country today. It's a population segment that's growing, setting trends, and creating... READ MORE

MySpace Moves to CU Space

February 01, 2008
MySpace Moves to CU Space February 1, 2008 By Mary Mink "The Web has moved much further than the dot-org Web site. Now it's about managing your online identity on social networking sites, conversing with members on their blogs, and keeping up with what's being said about you and your... READ MORE

The Relationship Pricing Conundrum

December 01, 2007
The Relationship Pricing Conundrum December 1, 2007 By Rich Jones Credit unions are innovating incentives and relationship packages to create more member loyalty. Member loyalty is tied directly to: Engagement; Brand image; Convenience and physical proximity; and Price. Let's dissect each of these. Engagement Engagement is measured by the number... READ MORE

CU, Consulate Sign Pact

December 01, 2007
CU, Consulate Sign Pact December 1, 2007 A new partnership between $76 million asset West Texas Credit Union , El Paso, and the Mexican Consulate in El Paso provides free educational opportunities to Mexican nationals living in the U.S. West Texas Credit Union's "Plaza Comunitaria," a learning program of the... READ MORE

WOCCU Immersion Program Transfers Ideas to U.S.

December 01, 2007
WOCCU Immersion Program Transfers Ideas to U.S. December 1, 2007 Credit union leaders from nine states learned firsthand new ways to market to the underserved Hispanic population when they traveled to Mexico as part of the World Council of Credit Unions' (WOCCU) first Hispanic Marketing Immersion Program. Participants from 14... READ MORE

Nine Morals for Member-Centric Branding

November 01, 2007
Nine Morals for Member-Centric Branding November 1, 2007 "Creating beliefs in the hearts and minds of your customers about you, your company, your values—your brand—is the core element of success. That means keeping the promises you make … and even the ones you imply," says author Scott Deming. Deming uses... READ MORE
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July 2014

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