Marketing

Social Media: Are You Ready for Marketing 2.0?

July 01, 2008
Social Media: Are You Ready for Marketing 2.0? July 1, 2008 By Susan Solomon There's a very old stereotype of a salesman (and yes, it usually was a man) who stuck his foot in your front door, threw dirt on your carpet, and convinced you that you really needed his... READ MORE

Animated Ad Campaign Highlights CU Difference

July 01, 2008
Animated Ad Campaign Highlights CU Difference July 1, 2008 Truliant Federal Credit Union, Winston-Salem, N.C., has launched a new advertising campaign to show how it differs from traditional financial institutions. The $1.1 billion asset credit union articulates its points of difference with a series of animated TV commercials , print... READ MORE

No Excuses: Growing a CU in a Shrinking Economy

July 01, 2008
No Excuses: Growing a CU in a Shrinking Economy July 1, 2008 By Ann Marie Gunn Newsweek's Keith Naughton wrote in January, "If you want to see what hard times look like, come to Michigan." Thanks to a renewed passion for service coupled with enterprise sales and service initiatives, however,... READ MORE

Digital Signage: Capitalize on the In-Branch Experience

July 01, 2008
Digital Signage: Capitalize on the In-Branch Experience July 1, 2008 By Louie Hollmeyer Without question, one of the industries quickest to adopt digital signage resides within the world of finance. As financial services become more complex yet increasingly commoditized, educating customers and creating real differentiation becomes critical. As a means... READ MORE

Welcome, Amigos

June 01, 2008
Welcome, Amigos June 1, 2008 By Tony Malaghan Never underestimate the benefits of welcoming your credit union's new members, especially those of Hispanic descent. Whether your credit union uses letters, welcome packets, e-mails, phone calls, or a combination of strategies, welcoming efforts form the foundation of successful long-term relationships. New-member... READ MORE

Get Your E-Mail Messages Through

June 01, 2008
Get Your E-Mail Messages Through June 1, 2008 By Greg Crandell Spam is here to stay, and the enemy is gaining ground. But take heart: Spam filters are becoming more sophisticated, with forceful weapons that can fight off the worst of foes. That's good news, but where does it leave... READ MORE

Podcast: Harness the Power of New Marketing Media

June 01, 2008
Podcast: Harness the Power of New Marketing Media June 1, 2008 When people seek solutions to their problems today, the first place they go is the Web. So successful companies are publishing great content online, according to David Meerman Scott, author of "The New Rules of Marketing & PR ."... READ MORE

CUs Seek LTR With Students

May 01, 2008
CUs Seek LTR With Students May 1, 2008 By Cathy Fleming Should credit unions offer private student loans—those made outside the federal student loan system? Some lenders say the loans are a necessity for students given shortcomings in federal student loan programs and an attractive addition to a credit union's... READ MORE

Marketing Maestros

May 01, 2008
Marketing Maestros May 1, 2008 By Dianne Molvig Receiving top honors at this year's CUNA Marketing & Business Development Council Conference in Nashville were: Kelley Parks , Marketing Professional of the Year. Parks is vice president of marketing and business development for $240 million asset Call Federal Credit Union ,... READ MORE

There's Nothing Wrong With the 'B' Word

March 01, 2008
There's Nothing Wrong With the 'B' Word March 1, 2008 By Hans Molenaar Editor's note: This article is in response to Stop Using the ‘B' Word . I strongly argue against the position that "the public at large still associates banks and credit unions as one and the same." Nothing... READ MORE

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