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Marketing to Hispanics? Find the Right Translator
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
Millennials Need CUs—They Just Haven’t Met You Yet
January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools.
Drive Your Members Wild
December 29, 2010
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family.
Raise Gift Cards Above the Clutter
December 01, 2010
Promote gift cards to SEGs to use as bonuses or spot awards.
An Education Crisis and CUs
December 01, 2010
Without changes, future members might slip out of the middle class.
Discover Latino Holiday Traditions
November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos.
Social Media: Show Me the Money
November 01, 2010
Forty-nine percent of companies believe social media is a promising tactic that will eventually produce return on investment.
Member Advisory Councils
October 26, 2010
Councils act as sounding boards and referral networks to hone new product offerings and find new members and directors.
Do You Offer Financial Education for the Right Reasons?
October 04, 2010
Financial education often fails to reach members who need it most.
Welcome Hispanic Members
October 01, 2010
Walk into your branches as if it were the first time and you didn't speak English.
Credit Union Magazine
August 2014 digital edition
To Add Members, Think ‘Bold’ and ‘Local’
Know the Signs of Workplace Fraud
HELOC ‘End of Draw’ Periods Could Create ‘Financial Shock’ for Consumers
CUs Plan Hiring, Pay Increases
Avoid the Compliance Pitfalls of Social Media Advertising
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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