Credit unions’ branding challenges fall in 10 main categories: 1. Misunderstanding what a brand is and why it matters It’s important to have a brand strategy that’s embraced by the entire organization. If your staff doesn’t get it, you can’t expect members to embrace your brand.... READ MORE
"You’re boring. That’s why people are ignoring you.” Seth Godin , marketing guru By Jeffry Pilcher If you’re at all familiar with Twitter , then you know its users have struggled with one basic problem since the service was launched: mundane and trivial tweets. Things have improved recently, and now... READ MORE
Darla Dernovsek Focus Attracting consumers who are outraged at banks may require replacing “diluted, soft” advertising
themes with hard-hitting messages. Statewide awareness campaigns are creating significant membership growth. Board focus:
Consumers’ dissatisfaction with banks gives CUs a historic chance to gain market share. Proponents
say CUs need to get...
Dianne Molvig Focus Public outrage at big banks is erupting, and CUs are emerging as an attractive alternative. Many CUs are seizing the moment and taking advantage of glowing national media coverage. Board focus: If your CU is in a strong capital position, there might never be a better time... READ MORE
Judy Dahl These three CUs won Diamond Awards for their branding efforts. Credit cards, bill payment, and money orders at Wal-Mart? Investment and checking accounts at State Farm Insurance? These days, it’s not just banks clamoring for consumers’ attention. And as loyalty of employer sponsors fades with conversions to community... READ MORE
Among the many solutions to be found in the Exhibit Hall are these products from CUNA: * Customized comparative analysis . Measured against banks, credit unions have lower delinquencies and charge-offs. A comparative analysis shows how your credit union stacks up against area banks in terms of demographics, growth, earnings,... READ MORE
Conference to Offer Social Media Guidance The 16th Annual CUNA Human Resources/Training & Development Council Conference will feature a session on social media for HR, plus more than 25 other sessions covering industry-essential issues such as: Mergers ; Performance management ; and Remote workforces . The conference will be held April 11-14... READ MORE
By Sean McDonald Times are tough, money is tight, and your credit union needs to tighten the purse strings. That reality is expressed, discussed, and lamented. Then something else happens… Management starts to discuss budget cuts and, unfortunately for those of us in marketing and training, tells us our budgets... READ MORE
Hispanics are the largest, youngest, and most underserved ethnic group in the U.S. To help you attract and serve members of
the Hispanic community, the Credit Union National Association (CUNA) has teamed up with Coopera Consulting. Coopera Consulting
offers consulting and translation services, as well as a comprehensive assessment that...
Visitors to creditunionmagazine.com were most interested in regulations, corporate stabilization, and the recession during 2009. The most-read stories on creditunionmagazine.com during 2009 were: 10) Strange-But-True CU Crimes Did you hear about the arrest police made in a 26-year-old credit union embezzlement case? Or about the member who deposited her... READ MORE