Marketing

New Immigrants Face Unique Financial Challenges

September 13, 2010

Are non-English-speaking consumers at a disadvantage when it comes to conducting their financial affairs?

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On My Mind: What's a Credit Union?

August 30, 2010
Credit unions have a tremendous amount of work to do to move the needle on consumer awareness. READ MORE

Understanding Hispanic Culture Key to Serving the Community

August 25, 2010

Understanding the Hispanic culture is the key to successfully providing financial services to the fastest-growing minority group in the U.S.

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The Bottom Line on Boomers

August 20, 2010
Here are steps your CU can take to help retain boomer members. READ MORE

The Latino Digital Divide: Native-Born vs. Foreign-Born

August 12, 2010
The nativity differences are especially pronounced when it comes to internet use. READ MORE

Outreach Nets Massive Opt-In for Spanish Statements

August 11, 2010
Creating special promotions around holidays and events, such as Cinco de Mayo and Hispanic Heritage Month in October also attracts Hispanic members. READ MORE

Marketing in a Digital World

August 01, 2010
Marketers and consumers are opting for blogs, tweets, and social media over traditional channels. READ MORE

Marketing Smarter

August 01, 2010
CUs' targeted, relationship-based marketing campaigns are bearing fruit. READ MORE

Blogs, Apps, and Demographics

August 01, 2010
Make sure marketing strategies evolve with technology and your CU's market. READ MORE

Word-of-Mouth Is Powerful Marketing

July 29, 2010
Marketers may spend millions of dollars on elaborate ad campaigns, but often what really influences consumers is what they hear from a trusted source. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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