Articles by Bill Merrick

CUNA Lending Council Conference

Schenk: Expect a ‘Slow and Unsteady’ Recovery

Lenders will feel added pressure to boost interest margins in 2014.
New-auto loans will be a sweet spot for CUs next year.
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CUNA Lending Council Conference

Get In Front of Members Early and Often

It’s important to have good working relationships with auto dealers.
Loan preapprovals are key for both borrowers and dealers.
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CUNA Lending Council Conference

Five Big Ideas to Drive Creativity and Results

‘You need to hunt down and kill old assumptions.’
Be bold and different to get through the noise.
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CUNA Lending Council Conference Underway

More than 400 CU lenders gather in Phoenix.
Check out these scenes from Sunday during the 19th annual CUNA Lending Council Conference.
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Seven Steps to a Successful Blog

Launching a blog and content plan requires a long-term commitment.
SAC FCU resource boosts brand awareness, generates leads while educating members.
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Marketing Rock Stars

Selling the CU Experience

Award-winning marketers share their secrets to success.
Marketing and business development are about ensuring survival.
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‘Failure Isn’t Fatal’ and Other Lessons in Innovation

Encourage and reward those who take smart risks.
"A lot of times, people don’t know what they want until you show it to them," says Amplify FCU CEO Paul Trylko.
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Community CU & Growth Conference

CO-OP Financial Services Awards 16 Scholarships for Community CU & Growth Conference

This is the fourth-consecutive year the company has sponsored scholarships for this conference.
Attendees will create ready-to-implement action plans to help their CUs reach their full potential.
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Fred Brown

‘CU Man’ Takes Fight to Predatory Lenders

Superhero spreads the CU gospel along with smart money management information.
‘I’m lucky to work in an industry that embraces that special kind of crazy all CU marketers have within us.’
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Pennsylvania CU Association Names New CEO

Patrick Conway to join PCUA October 28.
New CEO began his career in the district office of former Rep. Bill Clinger (R-Pa.).
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