Articles by Bill Merrick

Grow Wallet Share With Predictive Selling

Consumers aren’t borrowing, but they’ll refinance if offered a good deal.
Bill Merrick
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CUs need to shed old mindsets and embrace sales as a way to serve members.
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‘There’s Power in People’

Crazy fans and advocates are more powerful than any broadcast channel.
Bill Merrick
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CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.
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Seven Steps to Better Business Development

Be proactive: ‘This isn’t Field of Dreams, people’
Bill Merrick
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CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.
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CUNA Marketing & Business Development Council Conference

Get Off the Conveyor Belt of Life

Inspirational performing artist offers three steps to find meaning and stop time.
Bill Merrick
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Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
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Marketing Conference Garners Record Turnout

Preconference workshops examine sales, marketing, and social media.
Bill Merrick
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Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
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CUNA Economist: Expect a Modest Lending Comeback

Credit quality should improve, too, although measures will remain above historical averages.
Bill Merrick
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Pent-up consumer demand bodes well for growth in auto loans, credit cards, and purchase money mortgages.
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Mobile Lending Sparks Youth Movement

The average age of the Smartphone Loan user is 29.
Bill Merrick
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CUs that want to attract younger members must pay attention to the technology those members prefer. Increasingly, that’s the mobile channel.
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Social Media Enhances Collections

But consider social networking sites a ‘view-only’ resource.
Bill Merrick
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As technology has bypassed collection regulations, questions remain about how to use new tools appropriately.
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BAI Retail Delivery

It’s Time to Deconstruct the Branch

The traditional branch model has outlived its usefulness.
Bill Merrick
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Today’s banking experience is less about place and more about touch points. Deconstructing the branch allows financial institutions to match these touch points to customers’ needs.
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Reaching Out

CUs take to ferries and float planes to serve indigenous communities.
Bill Merrick
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Serving indigenous people from Alaska’s Inside Passage to Australia's Aboriginal lands helps CUs create a stronger financial cooperative.
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