Articles by Bill Merrick

CUNA Lending Council Conference

King: Bye, Bye Branches

Failing to adapt to changing consumer behavior and technology could lead to CUs’ demise.
CUs must determine how they’ll attract and interact with members who have grown up with mobile technology.
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CUNA Lending Council Conference

Embrace Subprime Borrowers

Serving C, D, and E members boosts loans and income, and helps those who need it most.
CUs are “stabbing each other in the back” with low-rate auto loans aimed at top-tier members.
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Small Business Owners Hike the Hill

Business leaders join forces with CUs to raise the member business loan cap.
More than 500 credit unions will reach the legislated 12.25% business loan cap within three years.
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Boost Members’ Debit Card Use

Cash-based rewards programs provide immediate gratification.
Let members choose their own PIN, and get the cards into members’ hands right away.
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‘Destroy and Reimagine’

Management guru to CUs: Spend more time ‘trying new stuff.’
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.
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Top-Notch Marketers: Part V

‘Stay Curious’ and Other Keys to Marketing Success

Marketing and business development success starts with the CU’s leadership, three award-winning marketers say.
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
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Top-Notch Marketers: Part IV

Make Every Day Bank Transfer Day

Make it easier for consumers to leave their banks, three Diamond Award-winning marketers advise.
“We should write Bank of America a thank-you note for announcing those debit card fees.”
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Top-Notch Marketers: Part III

Tablets Are Tops Among New Marketing Tools

Portable iPads and iPhones allow CUs to open accounts anywhere, anytime.
“Now I can bring the power of the CU with me on my device.”
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Top-Notch Marketers: Part II

Marketing: The Blessing and the Curse

Marketing is constantly changing, requiring marketers to change with it.
‘Be comfortable being uncomfortable,’ award-winning marketers advise.
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Top-Notch Marketers: Part I

‘Have Fun and Get It Done’

Three top marketing/business development professionals share their strategies for success.
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.
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