Articles by Bill Merrick

CUNA Marketing & Business Development Council Conference

Get Off the Conveyor Belt of Life

Inspirational performing artist offers three steps to find meaning and stop time.
March 9, 2012
Life is one big, crazy, busy conveyor belt packed with commitments and to-do lists. And then we die.
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Marketing Conference Garners Record Turnout

Preconference workshops examine sales, marketing, and social media.
March 8, 2012
Members of the CUNA Marketing & Business Development Council Executive Committee urge collaboration.
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CUNA Economist: Expect a Modest Lending Comeback

Credit quality should improve, too, although measures will remain above historical averages.
January 19, 2012
Pent-up consumer demand bodes well for growth in auto loans, credit cards, and purchase money mortgages.
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Mobile Lending Sparks Youth Movement

The average age of the Smartphone Loan user is 29.
January 17, 2012
CUs that want to attract younger members must pay attention to the technology those members prefer. Increasingly, that’s the mobile channel.
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Social Media Enhances Collections

But consider social networking sites a ‘view-only’ resource.
January 12, 2012
As technology has bypassed collection regulations, questions remain about how to use new tools appropriately.
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BAI Retail Delivery

It’s Time to Deconstruct the Branch

The traditional branch model has outlived its usefulness.
October 11, 2011
Today’s banking experience is less about place and more about touch points. Deconstructing the branch allows financial institutions to match these touch points to customers’ needs.
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Reaching Out

CUs take to ferries and float planes to serve indigenous communities.
September 23, 2011
Serving indigenous people from Alaska’s Inside Passage to Australia's Aboriginal lands helps CUs create a stronger financial cooperative.
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FinovateFall

Mobile Apps, Rewards Top Finovate Agenda

Innovations aim to improve the consumer experience.
September 22, 2011
New mobile applications and fresh spins on consumer and merchant rewards programs dominated much of the discussion during FinovateFall in New York City.
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Financial Innovations Abound

FinovateFall displays the industry’s best and brightest solutions.
September 21, 2011
Conference highlights the best in payment, financial, investing, and banking technology.
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Sept. 11: Then and Now

League, CUs Helped Keep City’s Lifeline Open

NY association's command center helped CUs, members start to heal.
September 12, 2011
One memory that has stuck with Bill Mellin for the past 10 years: Seeing the many abandoned, soot-covered cars near Ground Zero after the Sept. 11 attacks.
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June 13 Cover

Credit Union Magazine

June 2013

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