Articles by Bill Merrick
Cash-based rewards programs provide immediate gratification.
June 28, 2012
Let members choose their own PIN, and get the cards into members’ hands right away.Read More
Management guru to CUs: Spend more time ‘trying new stuff.’
June 24, 2012
CUs can avoid obsolescence and compete with larger competitors by staying true to their “bedrock” values of integrity and service, and connecting with their local communities.Read More
Top-Notch Marketers: Part V
Marketing and business development success starts with the CU’s leadership, three award-winning marketers say.
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”Read More
Top-Notch Marketers: Part IV
Make it easier for consumers to leave their banks, three Diamond Award-winning marketers advise.
June 12, 2012
“We should write Bank of America a thank-you note for announcing those debit card fees.”Read More
Top-Notch Marketers: Part III
Portable iPads and iPhones allow CUs to open accounts anywhere, anytime.
June 4, 2012
“Now I can bring the power of the CU with me on my device.”Read More
Top-Notch Marketers: Part II
Marketing is constantly changing, requiring marketers to change with it.
May 29, 2012
‘Be comfortable being uncomfortable,’ award-winning marketers advise.Read More
Top-Notch Marketers: Part I
Three top marketing/business development professionals share their strategies for success.
May 22, 2012
In the first of a five-part series, these top-notch marketers discuss how they approach their craft and accomplishments of which they’re particularly proud.Read More
Consumers aren’t borrowing, but they’ll refinance if offered a good deal.
April 1, 2012
CUs need to shed old mindsets and embrace sales as a way to serve members.Read More
Crazy fans and advocates are more powerful than any broadcast channel.
March 14, 2012
CUs should rethink their approach to cross-channel marketing—connecting with members emotionally rather than pushing products.Read More
Be proactive: ‘This isn’t Field of Dreams, people’
March 9, 2012
CUs are redefining the art of business development, realizing this practice requires building strong relationships, reaching out to companies’ key decision-makers, and moving beyond SEGs.Read More