Articles by Bill Merrick

CUNA Marketing & Business Development Council Conference

Sell Your Ideas to the CEO

Think strategically and be familiar with CU ratios.
‘Start thinking and talking more about strategy.’
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CUNA Marketing & Business Development Council Conference

Opening Scenes From MBD14

A photographic look at the annual CUNA conference.
Nearly 450 CU marketers gather in Orlando for premier conference.
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CUNA Marketing & Business Development Council Conference

Be a ‘Rock Star’ Marketer

Successful marketers and business developers do three things consistently well.
‘Success today is a team sport.’
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CUNA Marketing & Business Development Council Conference

CUNA MBD14 Underway

Nearly 450 CU marketers gather in Orlando for premier conference.
Scenes from opening night at the CUNA Marketing & Business Development Council's annual conference.
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Unite for Good

The Face of Advocacy

Winning the battle to maintain CUs’ tax exemption will allow CUs to continue help families in need.
The fight to maintain CUs’ tax exemption may be decided by Washington’s power brokers, but the decision ultimately will affect even the smallest among us.
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Safety in Patterns

The recent biometrics buzz is around consumer-facing applications.
Biometrics delivers on two critical consumer expectations: convenience and security.
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Responsible Approach Leads to Student Loan Success

Portfolio limits, consistent underwriting standards leads to healthy private student loan program.
Members are going someplace for student loans—why not your CU?
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The Beauty of Being Small

Closeness and familiarity with members is par for the course at many small CUs.
Personal touch is one of the few advantages small CUs have over their larger brethren.
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Top 10 Stories of 2013

Strategic planning, lending challenges were among the top issues facing Credit Union Magazine readers.
Strategic planning, lending challenges among top issues facing CUs.
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U.S. Population to Reach 317.3 Million on New Year’s Day

Projected worldwide population will be 7.1 billion.
India leads all nations in population growth in 2013, adding 15.6 million people.
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