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10 trends strategic planning
CUs Should Embrace Their ‘Bags Fly Free’ Moment
March 18, 2011
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
Marketers Do Well By Doing Good
March 16, 2011
Loan recapture promotions and other efforts boost loan volume and help members save money.
‘Looch’ Helps CU Connect With Members
March 14, 2011
Social media campaign raises NMTW CCU's profile.
Social Media Growth
March 01, 2011
Companies see success using social media tools, social buying sites catching on, and communication tips for innovation work groups.
The Consumer Awareness Crisis
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
New Web Tool Will Help CUs Grow Membership
February 16, 2011
New tool will help tell the CU story and encourage consumers nationwide to join CUs.
Seven Savings Tricks for Gen Y
February 14, 2011
The term “gen Y savings” is an oxymoron.
Reach Out to Tomorrow’s Members
February 09, 2011
Make a good impression on young members early to ensure their future loyalty and your CU's growth.
Challenge Your Marketing Assumptions
February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
Early Mistakes Lead to Life's Purpose
February 01, 2011
Youth financial education is a personal priority for Suncoast Schools FCU's Juli Lewis.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
Tweets by @cumagazine
Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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