Marketing

Baby Boomers Less Optimistic About Retirement

August 23, 2011
Report divides boomer retirees into five segments. READ MORE

QR Codes Track Ad Effectiveness

August 22, 2011
The barcode-like graphics allow those viewing an advertisement to get more information about a product or service using their smart phone. READ MORE

Turn Nonmembers Into Members

August 10, 2011
As banks rebound, did CUs miss the perfect opportunity to grow marketshare? READ MORE

CU Members Today and Tomorrow

August 08, 2011
"If we're not growing, we're rotting," CUNA researcher says. READ MORE

Is CU PFI Growth Sustainable?

August 01, 2011
More members consider CUs to be their primary financial institutions. But is this rise just a temporary flight to safety? READ MORE

Are Your Members Merely Satisfied or Truly Loyal?

July 18, 2011
Satisfaction and loyalty are distinct concepts, notes CUNA’s 2011-2012 Survey of Potential Members. READ MORE

Branch Design Traditions to Abandon

July 14, 2011
Consider members’ path through the branch, including 'sight lines' and 'dwell zones.' READ MORE

CUs Serve Only One Master

July 01, 2011
What's the single most enduring factor giving credit unions a competitive edge? READ MORE

See the Sights from ACUC

June 22, 2011
Tuesday's highlights from the America's CU Conference. READ MORE

Remarry Your Members

June 22, 2011
The customer-service bar has been set so low, it’s become relatively easy to excel at it. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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