Articles by Bill Merrick

Act Now on Interchange Issue

Expert offers nine steps to recoup lost interchange income.
Don't wait for the Fed's final interchange rule or for legislation delaying its implementation to determine how to recoup millions in lost debit interchange income.
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Strategies for Fading Fee Income

Don’t wait for the Fed’s final interchange rule or legislative action to prepare for lost fee income.
Don't wait for the Fed's final interchange rule or legislative action to prepare for lost fee income.
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Connect With Members Online

Treat members like they’re your friends.
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
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Looking for a Lending Rebound

Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
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Eight Tenets of Successful Business Development

Challenging times demand creative strategies.
Who's responsible for business development? Everyone at the CU.
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Dare, Do, Dream

How to innovate like a Pixarian.
John Lasseter faced a Herculean task as he embarked on the production of Toy Story 2: How could he possibly make it as good as the original?
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CUs Could Face $1.5 Billion Interchange Hit

League president urges CUs to get involved in the interchange fight.
At issue is Section 1075 of the Dodd-Frank Act, the Interchange Amendment, which lacks any enforcement mechanism to protect small issuers such as CUs.
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Want Market Share? Build ‘Mind Share’

CUs have a great story to tell.
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
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CUs Should Embrace Their ‘Bags Fly Free’ Moment

The time is right for CUs to grow market share.
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
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Here’s a Bright Loan Idea

SACU unveils solar home improvement loan program.
Harnessing the sun's power to reduce energy expenses has become affordable for many Texans thanks to SACU's solar home improvement loan program.
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