Community Service

Teach Youth the Finer Points of Financial Literacy

October 01, 2007
Simulation gives young adults a taste of the financial challenges they'll face in the future. READ MORE

Member Growth South of the Border

October 01, 2007
Member Growth South of the Border October 1, 2007 Slow membership growth isn't a problem just for U.S. credit unions. Susana Len, marketing manager for Caja Libertad, shares how the Quertaro, Mexico, credit union addresses this issue. What challenges does Caja Libertad face when acquiring new members? 1. Loss of... READ MORE

Member Service: Nice Isn't Enough

September 01, 2007
Member Service: Nice Isn't Enough September 1, 2007 By Lori Reeves Smile. Shake hands. Make eye contact. Call members by name. Ask if there's anything else you can help them with. Thank members for their business. These are standard measurements for quality service at many credit unions. These actions are... READ MORE

NFCDCU Supports Next-Generation Leaders

September 01, 2007
NFCDCU Supports Next-Generation Leaders September 1, 2007 By Darla Dernovsek The National Federation of Community Development Credit Unions (NFCDCU) continually looks for ways to partner CDCUs with other credit unions and experts, develop targeted training, and form issue-specific networking groups. One of those groups is the Youth Credit Union Network... READ MORE

Video Offers Thanks for Hurricane Katrina Relief

September 01, 2007
Video Offers Thanks for Hurricane Katrina Relief September 1, 2007 On the two-year anniversary of Hurricane Katrina, Mississippi credit unions are thanking contributors to Hurricane Katrina Disaster Relief and are reminding the credit union community of the importance of continued support for other disaster relief initiatives. "With the recent earthquake... READ MORE

Riding Out the Storm

August 01, 2007
Riding Out the Storm August 1, 2007 By Dianne Molvig On June 14, 2007, $1 billion asset Landmark Credit Union , New Berlin, Wis., closed its first Rescue Refi mortgage. After the closing, the borrower wrote to the credit union to express her gratitude. "I'm thankful to Landmark," she wrote,... READ MORE

LGFCU Helps Subprime Lending Victims

August 01, 2007
LGFCU Helps Subprime Lending Victims August 1, 2007 In light of the troubling subprime mortgage loan environment, $660 million asset Local Government Federal Credit Union , Raleigh, N.C., is taking steps to identify members that may be potential targets and victims of subprime lending. On June 25, LGFCU began mailing... READ MORE

E-mail Marketing Made Easy (Part I)

July 01, 2007
E-mail Marketing Made Easy (Part I) July 1, 2007 By Lisa Forlenza We all know the "e" in e-mail stands for electronic. However, I like to think "e" also stands for easy, efficient, and effective. If you're new to the world of e-mail marketing, you may believe embarking on an... READ MORE

'Am I in America?'

July 01, 2007
'Am I in America?' July 1, 2007 By Claire Ippoliti Editor's note: Claire Ippoliti, Philadelphia Federal Credit Union's vice president of lending, spent a week volunteering in New Orleans' Lower Ninth Ward, an area devastated by Hurricanes Katrina and Rita. The Lower Ninth Ward in New Orleans looks... READ MORE

Member Growth the Paraguayan Way

June 01, 2007
Member Growth the Paraguayan Way June 1, 2007 One lesson U.S. credit unions can learn from their Paraguayan peers: Be passionate about spreading the credit union gospel, Bill Raker, CEO of $691 million asset US Federal Credit Union , Burnsville, Minn., tells Credit Union Magazine . What did you learn... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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