Community Service

Tower Classic Golf Tournament Raises $28,000

June 29, 2012
The tournament has evolved from a casual social outing to a major fundraising event. READ MORE

Major Dan Rooney: Take Life’s Chances With a Purpose

June 18, 2012
Once you find and develop your passion in life, you can accomplish anything. READ MORE

‘Hero’ Kase Proud to Help Members Start Their Financial Lives

June 18, 2012
Landmark CU CEO Ron Kase accepts award during America’s CU Conference. READ MORE

 A Passageway to Prosperity

June 01, 2012
Never forget that credit unions—above all other financial services providers—serve as a bridge from economic challenge to economic opportunity for millions of American consumers and their families. READ MORE

Prepare for ‘Right Moment’ at ACUC

June 01, 2012
Keynoters Shawn Achor, Chris Brogan, Sally Hogshead, Tom Peters and Maj. Dan Rooney will highlight ACUC. READ MORE

A Renaissance Man

June 01, 2012
As the president/CEO at $24 million asset Connection Credit Union, Silverdale, Wash., Scott Prior enjoys the variability of daily challenges READ MORE

CU Magazine Announces CU Hero of the Year

May 02, 2012
Landmark’s motto, “You’re worth more here,” seems especially appropriate for the times. READ MORE

CU Aids Homeless and Hungry

April 18, 2012
Presidents' Day may be a day off from work for many people, but for more than 200 employees of Georgia CU it has become a day of giving back to the community. READ MORE

Profile: Angela Weekley

April 17, 2012
Establishing personal connections and relationships is crucial when working with nontraditional communities. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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