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Articles from our Experts in Marketing
Answer the Calls to Action
July 01, 2012
Bring to bear the strength of the movement and act on CU issues.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Tip Your Hats to the ‘T-Stone’
June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
Satisfaction From aSmarterChoice
May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled
—a website designed to tell consumers more about CUs.
Are You Asking the Right Questions?
April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community.
Only One Shot at a First Impression
March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate.
‘Onboarding’ Clock Is Ticking
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
Poised for an Era of Growth
January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today.
The Tail of Bank Transfer Day
January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it.
Seize the Day
December 12, 2011
It's time to spend money on marketing and business development efforts.
Credit Union Magazine
March 2014 digital edition
A New Payments Paradigm
Prepare for the End of Gridlock
Solving the Fannie and Freddie Puzzle
Involve Members in Unite for Good
Enhance Members’ Cross-Channel Experience
This is a great list, but falls short. Consider the myriad of other risks that can bring the credit union to its knees: Technology risks including viruses, trojans, data breaches and other forms of security compromises. People risks, including disgruntled employees, social engineering attempts, social unrest, prison breakout, social media entries that also affect the mentioned reputational risk. Environmental risks, which could include derailed or overturned chemical tankers,blizzards, hurricanes, tornados, sink holes (save the Corvettes!), earthquakes, mudslides, forest fires. Leaders always need to be asking themselves, "What could stop us from performing our mission?" A solid crisis management organization, coupled with a realistic, exercised business continuity plan is vital to ensure continued operations.
Cash America self reported the Ohio collections robo signing incident which was a violation of company policy. An outside investigation was conducted and findings were reported to the state and CFPB. Customers were refunded money due the company before any federal or state action was announced.
This important article managed to engage & inform in a few short minutes. Kudos, CU Magazine!
This is such a great example of credit unions giving back. The key with Complex Community is that they don't just do these acts of kindness just to do them. They are a part of their culture (as you noted). Before starting a similar program, other credit unions should do a deep dive into their culture and then match their program to who they are.
This article is spot-on regarding engagement. In fact, many credit unions need to replace their sales training with member engagement training. Your members don't want to be sold to--they want to be engaged with. Likewise, your front-line staff are not sales people--they are educators.
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Say: Who should be Credit Union Magazine's 2014 CU Hero of the Year?
William Armstrong, Northeast Community CU
Dan Morrisey, Queen of Peace Arlington FCU
William Rissel, Fort Knox FCU
Joni Senkpeil, Illinois CU System
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