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Articles from our Experts in Marketing
Answer the Calls to Action
July 01, 2012
Bring to bear the strength of the movement and act on CU issues.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Tip Your Hats to the ‘T-Stone’
June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
Satisfaction From aSmarterChoice
May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled
—a website designed to tell consumers more about CUs.
Are You Asking the Right Questions?
April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community.
Only One Shot at a First Impression
March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate.
‘Onboarding’ Clock Is Ticking
January 13, 2012
By any measure, Bank Transfer Day must be considered a success.
Poised for an Era of Growth
January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today.
The Tail of Bank Transfer Day
January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it.
Seize the Day
December 12, 2011
It's time to spend money on marketing and business development efforts.
Credit Union Magazine
December 2013 digital edition
League Presidents Pass the Torch
Unbankable: The Noble Birth of Credit Unions
A Look Back With Jeff Post
Survey: Young Credit Card Users are Better Credit Risks
Involve Members in Tax Fight
We are looking for a strategic planning facilitator option. Does anyone have a firm or firms that they are willing to recommend?
Good list of five, with room for a 6th, i.e., avoid cheerleaders as directors. When it comes time for a constructive critical thoughts to be raised by senior governance directors, cheerleaders add no value other than making themselves feel valuable because of 'feel good' fairy dust they want to sprinkle over everything said and everything done. That's not Governance, that's Cheerleading, and it requires a change of uniform and a change of title.
Great advice Barry! -Mary Ann Schlung Colorado Credit Union
I had the pleasure to attend this year conference. Josh was dynamic speaker. Love the "why" message.
Amen, Amen, Your financial well being has a lot to do with the time of your birth. I used to envie those guys at Employers Insurance who came home from WWII and stepped right into a growing economy full of opportunities. Never gave much thought tot he fact that their "opportunities" occurred because they had survived the Depression and hadn't been among those killed in action in the Great War. They wer, frankly, in short supply.
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