Articles from our Experts in Marketing

What’s in a Name?

July 12, 2012
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with credit unions. And nearly 80% of consumers in that age group don’t know if they’re eligible to join. READ MORE

Answer the Calls to Action

July 01, 2012
 Bring to bear the strength of the movement and act on CU issues. READ MORE

Navigate the Social Media Minefield

June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes. READ MORE

Tip Your Hats to the ‘T-Stone’

June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.” READ MORE

Satisfaction From aSmarterChoice

May 01, 2012
A little more than a year ago, CUNA and the leagues cooperatively unveiled aSmarterChoice.org—a website designed to tell consumers more about CUs. READ MORE

Are You Asking the Right Questions?

April 17, 2012
These six questions will help your CU create a roadmap for targeting the Hispanic community. READ MORE

Only One Shot at a First Impression

March 12, 2012
First impressions are important. Over the years, astute observers have noted that you never get a second chance to make a first impression, and first impressions are often the most accurate. READ MORE

‘Onboarding’ Clock Is Ticking

January 13, 2012
By any measure, Bank Transfer Day must be considered a success. READ MORE

Poised for an Era of Growth

January 03, 2012
Young people of my generation had more faith in their future than a lot of young people do today. READ MORE

The Tail of Bank Transfer Day

January 02, 2012
The effects of Bank Transfer Day are likely to be long-lived for credit unions in a very positive way, if we can take advantage of it. READ MORE

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