Articles from our Experts in Marketing

‘It’s Not Me, It’s You’

December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on. READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

Is the ‘New Normal’ Really That New?

September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase. READ MORE

Seven Savings Tricks for Gen Y

February 14, 2011
The term “gen Y savings” is an oxymoron. READ MORE

Challenge Your Marketing Assumptions

February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.' READ MORE

Marketing to Hispanics? Find the Right Translator

January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish. READ MORE

An Education Crisis and CUs

December 01, 2010
Without changes, future members might slip out of the middle class. READ MORE

Discover Latino Holiday Traditions

November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos. READ MORE

Celebrate Hispanic Heritage Month

September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate. READ MORE

New Immigrants Face Unique Financial Challenges

September 13, 2010

Are non-English-speaking consumers at a disadvantage when it comes to conducting their financial affairs?

READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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