Articles from our Experts in Marketing

‘It’s Not Me, It’s You’

December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on. READ MORE

Don’t Be a Boiling Frog

November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it. READ MORE

Is the ‘New Normal’ Really That New?

September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase. READ MORE

Seven Savings Tricks for Gen Y

February 14, 2011
The term “gen Y savings” is an oxymoron. READ MORE

Challenge Your Marketing Assumptions

February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.' READ MORE

Marketing to Hispanics? Find the Right Translator

January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish. READ MORE

An Education Crisis and CUs

December 01, 2010
Without changes, future members might slip out of the middle class. READ MORE

Discover Latino Holiday Traditions

November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos. READ MORE

Celebrate Hispanic Heritage Month

September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate. READ MORE

New Immigrants Face Unique Financial Challenges

September 13, 2010

Are non-English-speaking consumers at a disadvantage when it comes to conducting their financial affairs?

READ MORE

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