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Articles from our Experts in Marketing

Seven Savings Tricks for Gen Y

February 14, 2011
The term “gen Y savings” is an oxymoron. READ MORE

Challenge Your Marketing Assumptions

February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.' READ MORE

Marketing to Hispanics? Find the Right Translator

January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish. READ MORE

An Education Crisis and CUs

December 01, 2010
Without changes, future members might slip out of the middle class. READ MORE

Discover Latino Holiday Traditions

November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos. READ MORE

Celebrate Hispanic Heritage Month

September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate. READ MORE

New Immigrants Face Unique Financial Challenges

September 13, 2010

Are non-English-speaking consumers at a disadvantage when it comes to conducting their financial affairs?

READ MORE

On My Mind: What's a Credit Union?

August 30, 2010
Credit unions have a tremendous amount of work to do to move the needle on consumer awareness. READ MORE

'I' Is for Innovation

July 23, 2010
READ MORE

Reach Out to the Hispanic Market: Four Steps

July 13, 2010
The Hispanic market is the largest, fastest-growing, youngest, and most underserved market in the U.S. It presents a great growth opportunity for credit unions seeking to remain viable in the future. READ MORE
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Credit Union Magazine

• May digital edition

May 2013

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Recent Discussion

In remembering Warren, the first thing I think of was his smile. He was a gentle, caring man who always thought of others first. I was honored to be a part of the MiOpportinidad project with Affinity Credit Union, Warren and Miriam. His hard work and dedication to that project was inspirational. Warren so deserves this award.

The author really understands the credit union philosophy and I really enjoyed the analogy of his bathroom remodel. The only thing missing was pictures of the finished bathroom! :)

Thank you Phillip for showing the differences between a Big Bank that is only looking to sell you products and a Credit Union that actually looks out for its members needs. Great article!

I love and give a standing ovation to Ron Kase and to other caring people just as much as those who passed away on 2012 like Warren Morrow at Des Moines Iowa. He worked hard for those who are under-served an under-represented, but wasn't mentioned in your magazine. It may be beneficial for the entire world to know about his accomplishments no for his benefit, obviously, but to increase the number of positive and caring people and to add members the CU. Just ask Coopera Consulting at Des Moines Iowa about Warren Morrow's legacy.

That’s right Lisa. The servicing rule would not require a credit union to create its own policies and procedures if all aspects of the servicing are delegated to a sub-servicer. However, remember that the credit union will have to conduct due diligence on the sub-servicer to make sure it is following the minimum requirements for policies and procedures. Unfortunately, even those credit unions that use a third party servicer will need to have a working knowledge of the CFPB’s servicing rule.

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