Articles by Bill Merrick

Interchange

Cheney: ‘The Fed Clearly Listened to CUs’

Fed’s final debit interchange rule is much improved from the original proposal.
Bill Merrick
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‘Tireless effort’ of CUs, leagues, and CUNA sent a clear message to the Fed.
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Act Now on Interchange Issue

Expert offers nine steps to recoup lost interchange income.
Bill Merrick
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Don't wait for the Fed's final interchange rule or for legislation delaying its implementation to determine how to recoup millions in lost debit interchange income.
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Strategies for Fading Fee Income

Don’t wait for the Fed’s final interchange rule or legislative action to prepare for lost fee income.
Bill Merrick
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Don't wait for the Fed's final interchange rule or legislative action to prepare for lost fee income.
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Connect With Members Online

Treat members like they’re your friends.
Bill Merrick
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Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
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Looking for a Lending Rebound

Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
Bill Merrick
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Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
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Eight Tenets of Successful Business Development

Challenging times demand creative strategies.
Bill Merrick
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Who's responsible for business development? Everyone at the CU.
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Dare, Do, Dream

How to innovate like a Pixarian.
Bill Merrick
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John Lasseter faced a Herculean task as he embarked on the production of Toy Story 2: How could he possibly make it as good as the original?
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CUs Could Face $1.5 Billion Interchange Hit

League president urges CUs to get involved in the interchange fight.
Bill Merrick
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At issue is Section 1075 of the Dodd-Frank Act, the Interchange Amendment, which lacks any enforcement mechanism to protect small issuers such as CUs.
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Want Market Share? Build ‘Mind Share’

CUs have a great story to tell.
Bill Merrick
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It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
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CUs Should Embrace Their ‘Bags Fly Free’ Moment

The time is right for CUs to grow market share.
Bill Merrick
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Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
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