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Articles by Bill Merrick
Cheney: ‘The Fed Clearly Listened to CUs’
Fed’s final debit interchange rule is much improved from the original proposal.
July 1, 2011
‘Tireless effort’ of CUs, leagues, and CUNA sent a clear message to the Fed.
Act Now on Interchange Issue
Expert offers nine steps to recoup lost interchange income.
May 2, 2011
Don't wait for the Fed's final interchange rule or for legislation delaying its implementation to determine how to recoup millions in lost debit interchange income.
Strategies for Fading Fee Income
Don’t wait for the Fed’s final interchange rule or legislative action to prepare for lost fee income.
May 1, 2011
Don't wait for the Fed's final interchange rule or legislative action to prepare for lost fee income.
Connect With Members Online
Treat members like they’re your friends.
May 1, 2011
Connecting with people online isn't about hyping your CU's rates, it's about conversing with members.
Looking for a Lending Rebound
Members are paying down debt at unprecedented rates, wreaking havoc on CU loan portfolios.
March 31, 2011
Take advantage of the few opportunities today's economy offers, including low rates and refinancing opportunities.
Eight Tenets of Successful Business Development
Challenging times demand creative strategies.
March 28, 2011
Who's responsible for business development? Everyone at the CU.
Dare, Do, Dream
How to innovate like a Pixarian.
March 25, 2011
John Lasseter faced a Herculean task as he embarked on the production of Toy Story 2: How could he possibly make it as good as the original?
CUs Could Face $1.5 Billion Interchange Hit
League president urges CUs to get involved in the interchange fight.
March 21, 2011
At issue is Section 1075 of the Dodd-Frank Act, the Interchange Amendment, which lacks any enforcement mechanism to protect small issuers such as CUs.
Want Market Share? Build ‘Mind Share’
CUs have a great story to tell.
March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
CUs Should Embrace Their ‘Bags Fly Free’ Moment
The time is right for CUs to grow market share.
March 18, 2011
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
Credit Union Magazine
August 2014 digital edition
Avoid the Compliance Pitfalls of Social Media Advertising
CUNA Economist Gives ‘Rosiest’ Forecast in Seven Years
Defining the Social Media ROI Debate
Synergy Separates Great Boards from Good Boards
You Can't Freeze Out CU Folks From a Good Fundraiser
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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