Community Service

ICU Day 2012: Members Matter Most

October 01, 2012
The message is simple and direct, and embraces the key concept behind credit unions: “Members Matter Most.” READ MORE

Local By Design 

October 01, 2012
Linda Douglas, vice president of marketing, Michigan First CU, Lathrup Village, talks about her CU's success. READ MORE

CUs Worldwide Share Common Operating and Member-Service Challenges

October 01, 2012
Since the global financial crisis and worldwide recession, CUs everywhere face similar issues. READ MORE

Get Ready for ICU Day

September 11, 2012
ICU Day revolves around member recognition, tradition, global appreciation, and generosity. READ MORE

‘Exposure is Everything’ for Financial Success

August 29, 2012
The McNeill family of Miami is a living example of financial literacy leading to financial empowerment. READ MORE

Cyclists Ride for Cooperatives

August 07, 2012
‘It’s a shame that the member business lending cap limits our ability to work with credit unions.’ READ MORE

Know the Signs of Elder Financial Abuse

August 01, 2012
Financial exploitation of seniors can strip away the assets that allow this group to live without fear of financial dependence on family or government. READ MORE

Youth Step Up to Saving Challenge

July 18, 2012
Young CU members deposited $21.3 million during CUNA’s National Youth Saving Challenge. READ MORE

CUs Help Build Better Lives in Rural Ethiopia

July 01, 2012
The future of this African country is looking brighter thanks to help from the credit union movement. READ MORE

Answer the Calls to Action

July 01, 2012
 Bring to bear the strength of the movement and act on CU issues. READ MORE

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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory (www.appreciationatwork.com/assess) will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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