Learn about our iPad app
Forgot your password?
governmental affairs conference
» Community Service
Helping Kids: It’s in the ‘Jeans’
June 01, 2013
CUs for Kids event draws nearly 600 CU participants from 47 states, plus CUNA, leagues, and business partners.
The Message Is Simple: ‘Don’t Tax My CU’
May 23, 2013
CUs must engage their 96 million members in fight to support CU tax status.
Warren Morrow Named 2013 CU Hero of the Year
May 21, 2013
‘Warren had a powerful vision that outreach to the underserved Hispanic community should not be philanthropy.’
The Call for Wegner Award Nominations
May 18, 2013
Winners will be honored at NCUF’s annual awards dinner during next year's Governmental Affairs Conference.
Lessons From the ‘Shoe Cobbie’
May 08, 2013
Here's to great shoes—and CUs.
Unite for Good
May 05, 2013
Fostering service excellence might be the most difficult but the most important step, Cheney says.
Latino CU Visionary Leaves Legacy
April 26, 2013
Warren Morrow, like many of us, came upon credit unions unintentionally.
Why You Shouldn’t Take Financial Advice from Justin Bieber
April 22, 2013
Many CUs use prepaid cards as a transition to mainstream products.
Time for Action on ‘the Vision’
April 22, 2013
Values-based service is part of our DNA—and this shift thus fits right into our wheelhouse.
Texas CU Foundation Poised to Help Victims of Explosion
April 18, 2013
There’s no word yet whether CUs or their staff have been affected.
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
Tweets by @cumagazine
Say: What Are Your 2015 Tech Spending Plans?
Spend less than in 2014
Spend more than in 2014
Spend about the same
. Design, CMS, Hosting & Web Development ::