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» Community Service
Maxwell Winners Honor Duty to Serve
March 16, 2012
This year’s Dora Maxwell Social Responsibility Community Service Award winners demonstrate outstanding social responsibility projects in their communities.
Herring Winners Dedicated to Education
March 15, 2012
This year’s Louise Herring Philosophy-in-Action Member Service award winners have demonstrated a dedication to improving members’ financial health.
Cooperative Financial Leadership in the Lone Star State
March 15, 2012
Texas Trust CU has earned a reputation as a dedicated community partner.
Goldmark FCU a Haven for Hounds
March 14, 2012
Animal Ambassador program helps local animal shelters find homes for wayward pets.
Members Grateful for Tennessee ECU
March 06, 2012
Sherrie Brooks, CEO of $17 million asset Tennessee Employees CU in Nashville, shares two poignant letters from members in need.
Boulder Valley CU Wins Lifetime Achievement Award
March 06, 2012
The award recognizes Boulder Valley CU’s philosophical commitment to supplementing classroom education with hands-on learning.
Share Your Story
March 01, 2012
It’s the International Year of Cooperatives—the perfect time for CUs to share how they improve the lives of members and the communities they serve.
Mountain America CU Donates $250,000 to Aquarium
February 28, 2012
Contribution will help build a new 90,000-gallon penguin habitat that’s 10 times larger than the current one.
Hope FCU: Fueling Companies That Fuel the Delta
February 22, 2012
‘Hope Federal’s faith in us allowed us to grow.’
CU Movement Mourns Passing of Warren Morrow
February 17, 2012
‘Warren had a vision that outreach to the underserved Hispanic community should not be philanthropy. Instead a business could do well by doing good.’
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Regulators Focus on Interest-Rate Risk
Where Does it All Go?
A Social Media ROI Success Story
Happy 25th Birthday, Filene!
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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