Items Tagged with 'social media'

ARTICLES

Avoid the Compliance Pitfalls of Social Media Advertising

Simple Facebook posts and tweets can trigger the need for additional disclosures.
Kristen Tatlock
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Using social media outlets for marketing and advertising can pose huge compliance risk.
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Social Media: Give Before You Ask

Three tips for building social media credibility.
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Social media platforms and audiences are ever-changing—shift with them.
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A Social Media ROI Success Story

Online loan generation tool taps into power of Facebook.
Adam Mertz
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‘Facebook is the perfect platform to reach and build relationships with the online generation.’
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America's CU Conference

MacArthur: Driving in the Social Media Fast Lane

‘If everything seems under control, you’re not going fast enough.’
Ann Hayes Peterson
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The ABCs of social media.
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Rewards Program Taps into Power of Social Media

E-commerce apps enable CUs to compete with mega financial institutions.
Jay Valanju
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When social media and smartphones are used in conjunction with mobile e-commerce apps, a new world of opportunity opens for CUs.
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Gauge Your Social Media Reach

A high level of interaction among followers is a sign of strong media engagement.
Bill Merrick
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Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager.
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Outsource Social Media? It's Working for These CUs

Resource-strapped CUs pleased with early returns from partnership with marketing firm.
Adam Mertz
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'It takes time, diligence, and consistency to implement a social media strategy.'
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The Versatility of Social Media

Accurately measure social media's ROI across multiple areas.
Adam Mertz
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Social media plays a role in customer service, crisis management and advocacy.
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Can You Measure Social Media's ROI?

The platforms have proven their worth in many respects, but social media's return on investment remains unclear.
Adam Mertz
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Most CUs must make giant strides to broaden their audience to maximize their social media efforts.
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Tweet-Up Tuesdays Serve Up Social Media Knowledge

CU social media specialists brainstorm monthly in league-sponsored sessions.
Adam Mertz
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Learn five steps to start your own TweetUp.
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