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Items Tagged with 'social media'
Want to Get Younger?
October 1, 2014
The average credit union member is aging.
Defining the Social Media ROI Debate
Before you can measure success, you must determine your goals.
August 26, 2014
'There is no cookie-cutter version of an effective digital media strategy.'
Avoid the Compliance Pitfalls of Social Media Advertising
Simple Facebook posts and tweets can trigger the need for additional disclosures.
August 21, 2014
Using social media outlets for marketing and advertising can pose huge compliance risk.
Social Media: Give Before You Ask
Three tips for building social media credibility.
August 14, 2014
Social media platforms and audiences are ever-changing—shift with them.
A Social Media ROI Success Story
Online loan generation tool taps into power of Facebook.
July 22, 2014
‘Facebook is the perfect platform to reach and build relationships with the online generation.’
America's CU Conference
MacArthur: Driving in the Social Media Fast Lane
‘If everything seems under control, you’re not going fast enough.’
July 2, 2014
Ann Hayes Peterson
The ABCs of social media.
Rewards Program Taps into Power of Social Media
E-commerce apps enable CUs to compete with mega financial institutions.
July 1, 2014
When social media and smartphones are used in conjunction with mobile e-commerce apps, a new world of opportunity opens for CUs.
Gauge Your Social Media Reach
A high level of interaction among followers is a sign of strong media engagement.
June 13, 2014
Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager.
Outsource Social Media? It's Working for These CUs
Resource-strapped CUs pleased with early returns from partnership with marketing firm.
April 9, 2014
'It takes time, diligence, and consistency to implement a social media strategy.'
The Versatility of Social Media
Accurately measure social media's ROI across multiple areas.
April 8, 2014
Social media plays a role in customer service, crisis management and advocacy.
More Articles Tagged with 'social media'
Credit Union Magazine
October 2014 digital edition
Apple Pay Will ‘Chew Into’ Interchange Revenue
CUNA Tech/OpSS Conference Concludes
Sievewright: Buckle In for a Transformative Decade
Three Components to Meaningful Conversations
Illuminate the Frequency of Fraud
While I thought that the premise of the article was good, I found one point very disturbing. It is that the Visions FCU ages people off their board at age 70. I found that really offensive. It perpetuates what I believe to be the regrettable marginalization of elders in our society, and the often erroneous assumption of debility and decline after a certain chronological age. Lots of folks over 70 are leading dynamic and viable professional lives and contributing to our society. How about Warren Buffet, a number of Supreme Court Justices, Jimmy Carter, the late Nelson Mandela and the late Maya Angelou, to name but a few, along with scads of writers, academics, performers, artists, and often our friends, neighbors and colleagues. If Visions wants new people on their board, it seems as though the term limitations and a nominating committee can accomplish that without aging all people off at age 70. I think that’s so insulting. And if those were paid employment, it would be illegal. I do wish you’d have picked a different credit union to profile---one that perhaps does many of the same things, without the arbitrary age exclusion. There have to be others out there.
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
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