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Articles Tagged with 'social media'
A Social Media ROI Success Story
July 22, 2014
‘Facebook is the perfect platform to reach and build relationships with the online generation.’
MacArthur: Driving in the Social Media Fast Lane
July 02, 2014
The ABCs of social media.
Rewards Program Taps into Power of Social Media
July 01, 2014
When social media and smartphones are used in conjunction with mobile e-commerce apps, a new world of opportunity opens for CUs.
Gauge Your Social Media Reach
June 13, 2014
Move beyond 'likes' and followers, advises Amaia Kirtland, CUNA’s social and digital media manager.
Outsource Social Media? It's Working for These CUs
April 09, 2014
'It takes time, diligence, and consistency to implement a social media strategy.'
The Versatility of Social Media
April 08, 2014
Social media plays a role in customer service, crisis management and advocacy.
Can You Measure Social Media's ROI?
April 08, 2014
Most CUs must make giant strides to broaden their audience to maximize their social media efforts.
Tweet-Up Tuesdays Serve Up Social Media Knowledge
April 07, 2014
Learn five steps to start your own TweetUp.
Agency Offers Guidance on Social Media Compliance
March 24, 2014
FFIEC highlights potential legal, reputational, and operational risks.
A Road Map for Social Media Compliance
March 14, 2014
Your should implement risk management programs that allow you to identify, measure, monitor, and control the following risks related to social media
Credit Union Magazine
July 2014 digital edition
Slide Show: The Daily Duties of a Home-Based CU Manager
Advocacy Puts Board Members on Offense
Win Employee Love: Four Steps
Five Cyber Security Considerations for CUs
Harness the Power of 'Intrapreneurship'
David, good point about the "recovering comfortably" comment. That was an editorial addition--which I'll remove.
Many good points but too rosy? Will the "Federal Reserve raise short-term interest rates 1% per year for the next three years, starting in 2015—“probably next year at this time” ? I have heard from other economist that the US government will go bankrupt if that happens due to the QE the fed has done for several years. Also it seems an exaggeration to say “We survived a heart attack,now the economy is recovering comfortably." Comfortably recovering is too ignore the economic stress that many members still live with daily that will eventually affect many credit unions.
Karan, Great article and insight. I would also recommend that you start getting those credit cards into the hands of the youth BEFORE they are in college. One of the best ways to reach this young generation is through mom and dad. Before the student goes to college, get them started with a credit card (even if mom and dad are joint on it). It's never too early to start marketing credit cards. Mark
I would respectfully disagree that transactional data is a good place to start. In my opinion, relationship data is a much better starting point. Transactional data tends to require more "mining" of thousands/millions of transactions to identify opportunities or threats. Relationship data, however, involves identifying and profiling your high-value relationships (those profitable relationships with multiple products/services, for example) and leveraging that information to attract/cross-sell similar members. Generally involves a bit less effort and quite a bit higher return.
Congratulations on a fine article. Perhaps the best advise is unsaid but exemplified throughout the article - namely avoiding the use of the term "Financial Literacy." The term is insulting and counterproductive because it implies that those who take the training are "Illiterate."
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