Articles by Patrick Totty

CU Auto Lending On the Fast Track

Pent-up consumer demand bodes well for CUs.
Patrick Totty
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Credit union auto lenders likely will look back at 2013 and proclaim, “Not bad!”
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‘Touch and Tablet’ Revolution Well Underway

Tablet and smartphone users have unique characteristics and significant differences.
Patrick Totty
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Tablet users assume a “lean-back” position while smart phones are the device of choice for those on the go.
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Core Processors Help CUs Bounce Back

Most man-made disasters involve core system hardware crashes.
Patrick Totty
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Most people think of big-ticket natural events as the most common cause of data disruption, but they’re not always the culprits.
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Corlinda Wooden

The Nerf of Some People!

Trainer aims to keep people laughing while they learn.
Patrick Totty
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‘Consistent monthly huddles’ keep staff on track.


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Helen Estes

A Beloved Rule Bender Named ‘Rokmom’

‘Rocker at heart’ meets with almost all loan candidates face-to-face.
Patrick Totty
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‘Credit scores don’t tell the story you need to hear.’
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Brent Dixon

In Constant Pursuit of Good Design

Delight and happiness are tools used to design good CU experiences.
Patrick Totty
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‘It’s ok to positively disrupt the system.’
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Dick Ensweiler

Once a Coach, Always a Coach

Cornerstone CU League CEO has had a hand in many major CU milestones.
Patrick Totty
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‘Make sure there’s a strong vision of what could be.’
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Patrick Adams

Crossing the Line to Fight the Good Fight

CU collaborates with local bank for good of the community.
Patrick Totty
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‘The problems in St. Louis are bigger than any rivalry between banks and CUs.’
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ATMs: Much More Than Money Machines

Mobile is another channel consumers can use to interact with ATMs.
Patrick Totty
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“Don’t think of ATMs in just their historical role as cash dispensers in a wall. Think of their increasing capabilities," Diebold's Jim Block says.
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Market the Debit Difference

Counteract the loss of interchange income by promoting card rewards and incentives.
Patrick Totty
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Improved data analytics and segmentation tools give credit unions the ability to identify and target member segments with relevant offers.
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