Community Service

MATCU Sponsors 'New Neighbors' Program

August 01, 2006
Memphis (Tenn.) Area Teachers Credit Union signed on as a sponsor for the 'New Neighbors Program,' which provides grants to help disaster victims rebuild their lives. READ MORE

CUSOs Create Success Through Collaboration, Innovation

July 01, 2006
CUSOs Create Success Through Collaboration, Innovation July 1, 2006 By Tony Boutelle The future of credit unions depends on the ability to grow and be competitive. Since their inception almost 20 years ago, credit union service organizations (CUSOs) have played an ever-expanding role in the credit union movement, providing services... READ MORE

Maine CUs' Volunteer Time Grew 22% Last Year

June 01, 2006
Maine CUs' Volunteer Time Grew 22% Last Year June 1, 2006 Maine credit union staff and directors volunteered more than 20,000 hours of their time in 2005, a 22% increase over 2004, according to the Maine Credit Union League. Based on figures from the Points of Light Foundation, which calculates... READ MORE

CU Promotes Membership Benefits At Festival De La Familia

June 01, 2006
CU Promotes Membership Benefits At Festival De La Familia June 1, 2006 Schools Financial Credit Union staff was on-site to extend Banking for EveryoneSM to the community at California's premier cultural event, the Festival de la Familia, held April 30, 2006, at Cal Expo. The $1.2 billion asset credit union... READ MORE

Founders FCU Delivers Free Child ID Kits

June 01, 2006
Founders FCU Delivers Free Child ID Kits June 1, 2006 In early Mary, every child in grades K-12 in Lancaster County received a free child identification kit, courtesy of $1.1 billion asset Founders Federal Credit Union, Lancaster, S.C. Founders Federal employees personally delivered the free kits to children in four... READ MORE

CUs' Future Success Depends On Collaboration

June 01, 2006
For many years, the raison d'etre for credit union service organizations revolved around their investment programs. But that has changed. READ MORE

Why Members Join: 15 Reasons

May 01, 2006
Why Members Join: 15 Reasons May 1, 2006 Research by the Michigan Credit Union League's (MCUL) Cooperative Advertising Forum revealed 15 top attributes people consider when shopping for a financial institution. According to Lori Bahnmueller, MCUL vice president and the forum's executive director, these attributes are in order of importance:... READ MORE

'You Belong' Campaign Spreads STCU's Message

May 01, 2006
'You Belong' Campaign Spreads STCU's Message May 1, 2006 By Darla Dernovsek Creating and sustaining a brand helps create an environment that welcomes the credit union message. The impact can be even greater when a credit union widens its field of membership through a community charter or select employee group... READ MORE

Ten Ways To Make Members Love You

May 01, 2006
Ten Ways To Make Members Love You May 1, 2006 Do your members love you? Not the ho-hum, lukewarm, generally satisfied type of love, but the kind that inspires spontaneous thank-you letters? If not, you've got work to do. Members 'who don't absolutely adore you are more detrimental to your... READ MORE

CU Scores Service Hat Trick For Members Of Modest Means

May 01, 2006
CU Scores Service Hat Trick For Members Of Modest Means May 1, 2006 Yorktown, Va.-based 1st Advantage Federal Credit Union introduced three new programs to help members achieve financial success or stay on track when challenges arise. "Members may find themselves in a worse position if they focus only on... READ MORE


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Great article! Unfortunately, most employees don’t feel valued or appreciated by their supervisors or employers. In fact, research has shown that the predominant reason team members quit their jobs is because they don’t feel valued. This is in spite of the fact that employee recognition programs have proliferated in the workplace – over 90% of all organizations in the U.S. has some form of employee recognition activities in place. But most employee recognition programs are viewed with skepticism and cynicism – because they aren’t viewed as being genuine in their communication of appreciation. Getting the “employee of the month” award, receiving a certificate of recognition, or a “Way to go, team!” email just don’t get the job done. How do you communicate authentic appreciation? We have found people have different ways that they want to be shown appreciation, and if you don’t communicate in the language of appreciation important to them, you essentially “miss the mark”. Additionally, employees need to receive recognition more than once a year at their performance review. Otherwise, they view the praise as “going through the motions”. A third component of authentic appreciation is that the communication has to be about them personally – not the department, not their group, but something they did. Finally, they have to believe that you mean what you say. How you treat them has to match the words you use. If you are not sure how your team members want to be shown appreciation, the Motivating By Appreciation Inventory ( will identify the language of appreciation and specific actions preferred by each employee. You then can create a group profile for your team, so everyone knows how to encourage one another. Remember, employees want to know that they are valued for what they contribute to the success of the organization. And communicating authentic appreciation in the ways they desire it can make the difference between keeping your quality team members or having a negative work environment that everyone wants to leave. Paul White, Ph.D., is the co-author of The 5 Languages of Appreciation in the Workplace with Dr. Gary Chapman.

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